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News
Chupps Expands Sustainable Footwear Portfolio with Chupster Launch - Brand License
2+ day, 19+ hour ago (1555+ words) Footwear brand Chupps has expanded its sustainable product portfolio with the launch of Chupster, a new range introduced as part of its latest biodegradable footwear collection. The launch reflects the company’s growing focus on responsible product design and environmentally conscious…...
MicroStrategy Launches $250 Bitcoin-Themed Jordans Without Accepting Bitcoin Payments
4+ day, 11+ hour ago (330+ words) MicroStrategy has launched a pair of Bitcoin-themed Jordan sneakers priced at $250, but buyers cannot use Bitcoin or other cryptocurrencies to pay for the merchandise, according to Bull Theory in a post on X. The product launch has drawn attention because of…...
Europe's shoe machinery industry focuses on technology rather than volume
4+ day, 13+ hour ago (701+ words) From machine to system provider This shifts the focus of value creation. Customers increasingly expect not just individual machines, but complete solutions for production and processes. Software, data management, digital services, and process optimization are therefore gaining in importance. This…...
adidas’ Futurecool combines 3D printing, specialized materials and progressive design
1+ week, 2+ day ago (228+ words) Priced at €180, it will be available in UK sizes 4-14 unisex in stores and online. The new baskets launch around the world on April 1st On the heels of Climacool and Cavan Sullivan’s 3D printed football boots, adidas introduces a new pair of…...
From Novelty to Volume: Adidas Bets on 3D Printed Scale With Futurecool
1+ week, 3+ day ago (369+ words) Home - From Novelty to Volume: Adidas Bets on 3D Printed Scale With Futurecool Adidas has unveiled Futurecool, a fully 3D printed sneaker built on the brand’s Climacool ventilation legacy. A limited run of 400 individually numbered pairs went up for raffle on the…...
The shoe company that pivoted to AI is dying
1+ week, 4+ day ago (847+ words) Allbirds, a once-popular shoe brand, rebranded to Smartbird – an AI company – a few months ago, and the stock soared. While shares had been slowly – and then quickly – deteriorating since the brand’s IPO, on news of this pivot, they quickly shot…...
Reebok’s leap into 3D-printed shoes
3+ week, 2+ day ago (498+ words) Reebok has become the third major sportswear group to put its name on a shoe built by Zellerfeld, the Brooklyn-based 3D printing specialist, but it is doing so the same way it does most things under Authentic Brands Group ownership: through…...
Fastrr Checkout Helps D2C Brands Tackle Conversion, RTO Challenges
3+ week, 5+ day ago (9+ words) ...