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EXEC: Asics’ $25 Million Bet on North-American Innovation

Seeking new pathways to elevate innovation, Asics last week officially opened Asics x Michigan Sport Innovation Center (AMSI), the Japanese brand’s first research lab in North America and first industry-academia lab worldwide. At the grand opening, Asics sought to answer…

pausemag.co.uk
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adidas Introduces Its Next NYC Creative Class

PAUSE Online adidas Introduces Its Next NYC Creative Class Shaping the city’s culture. New York’s cultural influence has always been shaped by the people who push its creative scenes forward, often far beyond the traditional boundaries of their disciplines. With…

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What Shoes are made of and how they are designed.

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