EXCLUSIVE: Ugg Opens First Store in Five Years With New Brooklyn Location
The 3,001-square-foot store is located at 129 North 6th Street. Ugg is set to open its first new store in five years on Wednesday. Located at 129 North 6th Street in the Williamsburg neighborhood of Brooklyn, the 3,001-square-foot store showcases the Deckers Brands-owned footwear label’s range of shoes, apparel and accessories alongside locally rooted art, customization and community-driven experiences. Cara Trevino, senior director of retail in North America for Ugg, told FN in an interview ahead of the store’s opening that the brand’s newest location marks a “new level of intention” around how Ugg is leveraging its retail presence to connect with its community. The Williamsburg store reflects the brand’s vision for a more localized, experiential approach to physical retail, the executive noted. The goal is to create spaces that are “rooted in the communities they serve and designed to…