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EXEC: Asics’ $25 Million Bet on North-American Innovation

Seeking new pathways to elevate innovation, Asics last week officially opened Asics x Michigan Sport Innovation Center (AMSI), the Japanese brand’s first research lab in North America and first industry-academia lab worldwide. At the grand opening, Asics sought to answer…

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Realistic Runner Footwear Ranges

The Altra Experience 3 Range Embraces Wide Toe Boxes and More The Altra Experience 3 range has been unveiled by the brand as a lineup of three footwear styles for runners that offer an everyday, realistic option that deviates from the technical…

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Running Shoes in Shoes: the news, the names and what changed.

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