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News
Nike ‘rips the script’ and writes new chapter with 2026 World Cup campaign
6+ day, 10+ hour ago (35+ words) Campaign UK Wieden & Kennedy’s six-minute film features more than 30 global stars, launching a massive ecosystem that expands the Nike Football Universe....
Nike Rethinks a Soccer Legend as a Slick Street Flex
2+ week, 17+ hour ago (225+ words) The Nike Cryoshot sneaker made a splash during the 2026 World Cup. Now, with soccer season back in full swing, the street-savvy, field-minded sneaker returns in another Tiempo-flavored outfit. Nike's newest Cryoshot sneaker draws inspiration directly from the Tiempo '94, hence its…...
Has adidas found the secret formula to Liverpool’s Anfield effect?
2+ week, 5+ day ago (590+ words) Liverpool FC and adidas are tapping into the atmosphere of the club's European nights for a new campaign launching its third kit for the 2026-27 season, before extending the drop into lifestyle apparel and a newly revamped global eCommerce experience. Titled…...
Columbia Sportswear's Romain Cancilleri-Michy breaks down its flat earth campaign
2+ week, 6+ day ago (708+ words) The marketing drive asked the public to find the edge of the Earth in return for the company’s keys. Columbia Sportswear has received hundreds of submissions containing theories, maps, diagrams and attempts from explorers globally to find the Earth’s edge....
Nike, Football and the Power of Nostalgia
3+ week, 2+ day ago (437+ words) I usually write in the third person; however, I find this a wonderful occasion to switch things up and write in the first person. The day I wrote this article, Nike released its “RIP the Script” campaign for the World…...
Brand stories of the week: Nike capitalizes on boy band ‘frenzy’
3+ week, 3+ day ago (171+ words) CP24 Brand stories of the week: Nike capitalizes on boy band ‘frenzy’ Branding expert Tony Chapman discusses the big brand stories of the week, Nike teaming up with BTS and the Tempo’s new mascots. Prince Harry and Meghan Markle reportedly moving…...
???Send Them Home???: Adidas??? Anthony Edwards Takes Brutal Shot at Nike in Philippines Tour
4+ week, 1+ day ago (372+ words) Anthony Edwards went to Manila to show off his newest Adidas sneakers. But somewhere between the workouts, fan interactions and everything else on the Believe That. Tour, the shoes stopped being the loudest part of his trip. Give Ant a…...
“Send Them Home”: Adidas’ Anthony Edwards Takes Brutal Shot at Nike in Philippines Tour
4+ week, 1+ day ago (313+ words) Aug 15, 2026 | 2:12 PM EDT Anthony Edwards went to Manila to show off his newest Adidas sneakers. But somewhere between the workouts, fan interactions and everything else on the Believe That. Tour, the shoes stopped being the loudest part of his trip....