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News
NIKE's Inventory Cleanup: Short-Term Pain, Long-Term Gain Ahead?
1+ week, 4+ day ago (177+ words) The inventory cleanup is intended to create a healthier marketplace and improve profitability over time. In EMEA, NIKE sharply reduced promotional activity, resulting in a more than 50% decline in its off-price business and a 15-point improvement in full-price realization. The…...
Is NIKE Winning Back Consumers Through Product Innovation?
3+ week, 5+ day ago (180+ words) NIKE has shifted its focus back toward athlete-centered innovation and performance products under its “Sport Offense” strategy. The company has introduced platforms such as NIKE MIND, Liquid Air Max and AeroFit, using proprietary research and technology to create differentiated products....