1+ day, 9+ hour ago   (250+ words) There will be a new face leading the charge at Utah’s famous Alta Ski Area this season. The resort recently appointed longtime ski industry executive Dave Hirasawa as general manager. With his appointment, Hirasawa becomes the fifth general manager in…...

1+ day, 8+ hour ago   (252+ words) The Sapporo Snow Festival has been held annually in Hokkaido’s capital since 1950. Over the decades, it has grown into one of Japan’s best-known winter events, drawing visitors to see enormous snow sculptures at Odori Park, illuminated ice sculptures in Susukino,…...

3+ day, 6+ hour ago   (350+ words) You want to get up close and personal to the biggest names in ski racing while totally blending in? Volunteering is the way to go. It is hands down the best way to experience ski racing. For the 2026-27 season, there…...

4+ day, 7+ min ago   (240+ words) White also spoke about his connection to Park City and why he was excited to be part of the campaign: “There’s something special about Park City Mountain,” Shaun White said. “It’s an incredible place to ride, with so much terrain…...

4+ day, 8+ hour ago   (545+ words) snowbrains.com The Blitzen Chairlift at Seven Springs Mountain Resort in Pennsylvania has been a destination where families and friends have come together to ski, ride, and make lifelong memories since 1975. The lift is being replaced with a new Blitzen…...

4+ day, 17+ hour ago   (266+ words) For Michigan skiers considering a trip to the Rocky Mountains this season, the Mount Bohemia season pass might be the perfect option. In a recent Instagram post, Mount Bohemia announced the addition of Colorado’s Loveland Ski Area as one of…...

4+ day, 12+ hour ago   (314+ words) The 2026-27 ski season is quickly approaching in Finland, and Levi Ski Resort — one of the first to open non-glacier skiing in Europe — is undergoing major preparations ahead of the winter weather. The preparations begin with the resort’s snow guns, which…...

4+ day, 12+ hour ago   (378+ words) Steven Agar is the Chief Operating Officer of SnowBrains (est. 2013), the world's largest award-winning independent snowsports media outlet. Based in Cumbria, UK, Steven oversees editorial operations, SEO, ad revenue, and digital strategy. A passionate endurance runner and ski traveller, he…...

4+ day, 14+ hour ago   (67+ words) South America Snow Forecast: Up to 25 cm through Monday SnowBrains The South America snow forecast keeps an ongoing cold pulse moving from the high central Andes into northern Patagonia through Friday, with 5-25 cm forecast across the region before Cerro Castor…...

4+ day, 15+ hour ago   (329+ words) Aspen Mountain and Snowmass are scheduled to open for the season on Nov. 26, followed by Aspen Highlands and Buttermilk on Dec. 12. The 2026-27 season is scheduled to run through April 4, 2027, at Buttermilk; April 11 at Aspen Highlands and Snowmass; and April 18 at…...