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News
NYFHealth® Announces Human Lens Co-Chairs and Specialty Jury
3+ day, 9+ hour ago (236+ words) New Category Human Lens: The Lived Experience: Honors Healthcare Storytelling that gives Voice to Real Lives The 2026 Human Lens Specialty Jury brings together creative leaders, patient advocates, storytellers, and social impact experts whose perspectives span both professional expertise and lived…...
PetSmart Selects BarkleyOKRP as Creative and Media Integrated Agency of Record
5+ day, 9+ hour ago (245+ words) Roastbrief US 25, 2026â PetSmart has named BarkleyOKRP its creative and media agency of record following a competitive review led by Pile+Co, consolidating key marketing responsibilities under one integrated agency partner BarkleyOKRP will lead strategy, creative, media, data and analytics, helping…...
Beyond Keyword-Matching: Music as Intentional Storytelling
6+ day, 13+ hour ago (214+ words) September, 2026.- Swell Sound is an audio post service—you hire them, they create a killer mix, they hand it over. Topshelf is a different animal: a catalog and a licensing relationship. Elad Marish, Founder & ECD of Swell Sound, explains that…...
Growthleader Jeb Blatt Joins Independent Agency nmbl as President
1+ week, 4+ day ago (313+ words) Roastbrief US nmbl, the independent full-service agency founded six years ago and now working with some of the worldâs leading brands, has hired Jeb Blatt as its first-ever president Blatt joins from StrawberryFrog, where he served as partner and…...
Smollan completes a decade of digital commerce investment with a unified global offering
1+ week, 5+ day ago (273+ words) Retail growth solutions company, Smollan has spent more than a decade building one of the most capable digital commerce networks in retail, bringing specialist businesses into the group and connecting them ever more closely around its clients. It is now…...
Ikonic Me Introduces Cordless Neck Relaxer with Adaptive Shiatsu Rotation and Heat Therapy
1+ week, 6+ day ago (334+ words) Roastbrief US National, August 2026: Ikonic Me, a pioneer in innovative self-care and grooming solutions, launches Cordless Neck Relaxer for men and women designed to ease neck pain, muscle stiffness and everyday fatigue Featuring Adaptive Shiatsu Rotation with a heat function,…...
How Xero drove its global expansion with 600 AI-powered campaign variations
2+ week, 6+ day ago (216+ words) After dominating the UK, Australia, and New Zealand, small business financial platform Xero and agency ARGONAUT are mounting Xero’s biggest global expansion yet in the U.S.—powered by AI production that helped them create 600 campaign variations for eight markets in…...
Empathy and Honesty: The Values That Guide Creative Leadership
2+ week, 6+ day ago (364+ words) On the agency’s double-digit growth and 29 new client wins, Moore notes that winning is a double-edged sword because it can be hard to scale at the rate of rapid growth. They need to be empathetic to their people and understand…...
Pixel-Perfect Precision: Strategies for Reducing Videomapping Risks During Preproduction
3+ week, 3+ day ago (1608+ words) The key question for any brand or agency considering this technology is: How can the risk of visible errors be reduced when there is no opportunity to test everything at the actual venue before the event? The answer does not…...
Traya Health’s Social Experiment Opens Up the Evolutionary Science Behind Why People Reject Partners with Hair Loss
3+ week, 5+ day ago (610+ words) Mumbai, August 18th, 2026: Traya Health, India’s holistic hair loss treatment brand combining Dermatology, Ayurveda, and Nutrition, today released findings from a first-of-its-kind social experiment examining a simple question: does hair influence partner selection? The difference in engagement was striking. For the…...