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News


ppc.land > listed-events-regime

Explaining listed events regime

22+ hour, 36+ min ago   (785+ words) Listed events regime: broadcasting rules reserving major sporting fixtures for free coverage. How Group A and B work, who counts as free, what changes in 2027. One point shapes everything else. The rules do not require anyone to sell, buy, or…...


ppc.land > azerion-gains-cookie-free-german-geo-data-covering-82-000-postcode-cells

Azerion gains cookie-free German geo data covering 82,000 postcode cells

1+ day, 1+ hour ago   (416+ words) German buyers can now push best for planning survey segments into Hawk as map polygons averaging 500 households. Whether rivals match the grid remains open. microm GmbH and Azerion have integrated the German PLZ-8 geographic grid into the Hawk DSP, giving…...


ppc.land > comparison-shopping-service

Explaining comparison shopping service

1+ day, 2+ hour ago   (672+ words) Comparison shopping service: the intermediary a merchant must use to place Google Shopping ads across 21 European countries, created by a 2017 antitrust ruling. Display is conditional at three points, as the decision text records. Enough advertisements must clear relevance and quality…...


ppc.land > gracenote-adds-sports-mcp-server-entertainment-slm-and-agents-to-ai-roadmap

Gracenote adds Sports MCP Server, entertainment SLM and agents to AI roadmap

3+ day, 12+ hour ago   (320+ words) Sports MCP Server, entertainment SLM and agents join the roadmap Sept. 9, built to ground AI after an ungrounded model faked all metadata for 1 in 5 titles. The announcement maps to three layers of what the company calls the AI stack, each…...


ppc.land > microsoft-gates-its-new-conversions-api-behind-per-account-pilot-approval

Microsoft gates its new Conversions API behind per-account pilot approval

3+ day, 13+ hour ago   (704+ words) Server path mirrors the UET event model, but advertisers cannot self-activate. Documentation is public while access stays limited to enrolled customer accounts. This is not framed as a replacement for the browser tag. Microsoft recommends using CAPI with UET whenever…...


ppc.land > inuvo-gains-post-bid-verification-from-fouanalytics-inside-intentkey

Inuvo gains post-bid verification from FouAnalytics inside IntentKey

4+ day, 17+ hour ago   (801+ words) Models refresh every five minutes and activate through a client DSP or managed service. Terms of the measurement deal stay undisclosed. Who audits the auditor? Inuvo, Inc. said on August 26, 2026 that it has folded independent traffic quality measurement from FouAnalytics…...


ppc.land > googles-meridian-geox-exits-beta-claiming-31-cheaper-geo-experiments

Google's Meridian GeoX exits beta claiming 31% cheaper geo experiments

4+ day, 19+ hour ago   (743+ words) Advertisers also get 94% faster design generation, plus JAX by default in version 2.0.0. Whether the savings hold outside Google's own tests remains unproven. Google today marked the general availability of Meridian GeoX, its open-source geographic experimentation tool, during a community livestream…...


ppc.land > googles-new-metric-counts-conversions-up-to-180-days-after-an-ad-click

Google's new metric counts conversions up to 180 days after an ad click

1+ week, 1+ day ago   (1090+ words) Seven days of mid-funnel signal now decide which purchases get credited, a change built for long buying cycles. What happens when the three gauges disagree? Google published an Ads Decoded episode on September 2, 2026 in which John Chen, senior director of…...


ppc.land > deepfake

Explaining deepfake

1+ week, 1+ day ago   (220+ words) Deepfake: AI-generated media that convincingly depicts a real person saying or doing something that never happened, now central to ad fraud and EU disclosure law. Microsoft Advertising revised its policies in October 2024 to target deepfake technology and fraudulent endorsements. No…...


ppc.land > salesforce-puts-37-prebuilt-sales-skills-inside-claude-for-pilot-customers

Salesforce puts 37 prebuilt sales skills inside Claude for pilot customers

2+ week, 1+ day ago   (954+ words) Slackbot already drives 8.1M annual productivity hours inside Salesforce. Sellers and marketers get governed CRM actions in chat - open beta lands in September. Salesforce and Anthropic announced Claudeforce on August 26, 2026 in San Francisco, an expanded strategic partnership whose first shipping component…...