1+ week, 6+ day ago   (342+ words) Instead, nervous investors sent the stock plummeting by as much as 30%, as the company revealed setbacks in its turnaround of Foot Locker. It can’t outrun Nike’s problems, and it will have to discount much of the merchandise it has on…...

3+ week, 5+ day ago   (272+ words) Chevrolet, Nike and the NBA’s Devin Booker are launching a four-sneaker collaboration inspired by Booker's collection of vintage Chevrolet Impalas. “Phoenix Suns guard Devin Booker has always found ways to turn personal passion into cultural moments,” according to Kicks on…...

1+ mon, 1+ day ago   (272+ words) Chevrolet, Nike and the NBA’s Devin Booker are launching a four-sneaker collaboration inspired by Booker's collection of vintage Chevrolet Impalas. “Phoenix Suns guard Devin Booker has always found ways to turn personal passion into cultural moments,” according to Kicks on…...

1+ mon, 3+ day ago   (382+ words) Foot Locker is launching a new brand platform that reflects the company's role at the center of sneaker and basketball culture. “It Always Will Be Foot Locker” is anchored by a two-minute brand anthem narrated by rapper and actor Method Man....

1+ mon, 1+ week ago   (291+ words) While Mattel is no stranger to celebrity Barbie Signature dolls, the latest one comes with a branding twist: WNBA star Angel Reese isn't just showing off her Atlanta Dream affiliation — the doll is also sporting a pair of Angel Reese…...

1+ mon, 1+ week ago   (296+ words) The new ad, in which Boyle is clearly chuffed he gets to keep the keys to the company, is timed to celebrate the one-year anniversary of "Engineered for Whatever," a comical series exposing the many ways that Columbia gear prepares…...

1+ mon, 2+ week ago   (139+ words) Back to school is a busy shopping season. To call attention to its wares, Famous Footwear asked its creative agency The Mayor to produce a new campaign. "I Back To School So Hard" is a humorous attempt to capture real-life…...

1+ mon, 2+ week ago   (286+ words) The move offers the chance for the brand to work with one of its store's key charity partners, the Boys and Girls Club of America. But it's is also a way to reinforce the store's commitment to democratizing fashion, said…...

1+ mon, 3+ week ago   (247+ words) Join for Free(you'll return to this article) Fireball is leaning into sneaker culture and celebrating “unplanned moments” to promote its new Stash Flask. The cinnamon whisky brand recently announced the upcoming drop for its “Fireball Sneaks”: black and red…...