4+ day, 4+ hour ago   (515+ words) CMO Joe Berean details how the social-first series, “The Weekday Warrior Show,” showcases the retailer’s “wry smile” brand positioning. Bonobos on Thursday launched its fall campaign, per details shared with Marketing Dive. The effort centers on “The Weekday Warrior Show,…...

5+ day, 3+ hour ago   (261+ words) Allison Stransky joins the Samuel Adams owner from Samsung Electronics America, where she’s focused on applications of big data and AI. Stransky steps into the post formerly held by Lesya Lysyj, who left the Sam Adams and Truly Hard Seltzer…...

5+ day, 23+ hour ago   (149+ words) “It’s Not Just Game Day. It’s Tradition.” is backed by an 18% year-over-year increase in media spending. Three new spots put an emphasis on the traditions surrounding college football. In “Same Time, Next Year,” two friends on opposing sides of the…...

6+ day, 3+ hour ago   (476+ words) Ex-KFC U.S. CMO Nick Chavez is building on existing brand love for the beverage chain with culture-hacking campaigns and a loyalty app that is social by design. To accelerate its growth, 7 Brew in August launched its first mobile app, streamlining its…...

6+ day, 3+ hour ago   (430+ words) Along with bigger investments in channels like influencer marketing, the company is changing how it allocates spend across its portfolio. “As the consumer evolves, so must we. Campbell's scale and resources give us the opportunity to create a competitive advantage,…...

1+ week, 6+ day ago   (480+ words) While the allegations raise fresh questions about transparency in retail media, it may be difficult for brands to walk away from the platform. “The allegations raise uncomfortable questions about how transparent Amazon is with advertisers, and whether they were paying…...

1+ week, 6+ day ago   (852+ words) As the confectionery maker invests in brands to build on recent growth, its flagship label teamed with a chart-topping pop group to support a new Creme Bar product. Hershey’s on Tuesday launched a fully integrated campaign in support of its…...

2+ week, 5+ day ago   (12+ words) Marketing Dive...

3+ week, 2+ hour ago   (375+ words) A new joint venture called Tekta will provide Publicis Sports clients with access to a sprawling network of college athletes and unified measurement. Publicis, Kelce and 3 Arts Sports are tackling NIL fragmentation with a new consulting shop that aims to…...

3+ week, 3+ day ago   (490+ words) As the creator economy booms, audiences and brand partners want different things out of the content that creators produce, per new CreatorIQ research. “As a brand, you have to take a step back and know that it’s not a one…...