Whistles marks 50th anniversary with brand relaunch and new product direction Drapers Whistles is marking its 50th anniversary with a brand relaunch, introducing a new positioning, renewed product direction and an autumn/winter 26 campaign featuring 50 of its customers. Fashion retail industry news, trends and analysis

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News

Drapers
drapersonline.com > news > in-pictures-tu-unveils-its-most-elevated-collection-to-date

In pictures: Tu unveils its 'most elevated' collection to date

4+ day, 1+ hour ago   (378+ words) Sainsbury's clothing brand, Tu, has positioned its autumn/winter 26 womenswear collection as its "most elevated" to date, while continuing to focus on affordability and accessibility. By George Crates-Bird 9 September 2026 Retail prices range from £6 for a fuzzy beanie to £85 for a…...

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drapersonline.com > news > primark-launches-activewear-sub-brand

Primark launches activewear sub-brand Primark Form: making performance activewear more accessible

5+ day, 7+ hour ago   (298+ words) By George Crates-Bird 8 September 2026 The autumn/winter collection is the first to launch under the Primark Form name and builds on the retailer’s biggest-ever activewear range, which launched at the start of the year. The new range brings together performance-led…...

Drapers
drapersonline.com > people > changing-roles > careers > founders-diary-byans-andrea-moragues

Founder's Diary: Byan's Andrea Moragues

2+ week, 3+ day ago   (55+ words) Founder’s Diary: Byan’s Andrea Moragues Drapers Founder’s Diary: Byan’s Andrea Moragues Digital Edition: Founder’s Diary: Byan’s Andrea Moragues - Unlimited online content: exclusive news, interviews, expert comments and reports - Full access to all Drapers Sustainable Fashion Week 2023 content - Early access to…...

Drapers
drapersonline.com > companies > directory > primark > coleen-rooneys-new-primark-range-the-response-from-customers-has-been-amazing

Coleen Rooney's new Primark range: ‘The response from customers has been amazing’

2+ week, 5+ day ago   (198+ words) Jade is the digital editor at Drapers and joined the team in September 2022. Her role focuses on maintaining all digital aspects of the brand, from website management to social media optimisation. She also contributes content for the magazine and digital…...

Drapers
drapersonline.com > news > uniqlo-readies-cambridge-store

Uniqlo readies Cambridge store

2+ week, 6+ day ago   (254+ words) Uniqlo will open a store in Cambridge’s New Grand Arcade on 24 September, bringing its UK shop count to 25, and it plans to open in London’s Canary Wharf and Leeds in 2027. By Emma Finamore 24 August 2026 The new Uniqlo opening will be…...

Drapers
drapersonline.com > news > in-pictures-guess-unveils-the-new-face-of-the-allegra-bag

In pictures: Guess unveils Maura Higgins Allegra bag campaign

3+ week, 3+ day ago   (142+ words) US brand Guess has launched a campaign with reality TV personality Maura Higgins. By Evelyn Wallis 20 August 2026 The autumn/winter 26 “Allegra Shows Off” campaign features the Irish Love Island star with reinterpreted versions of the tote, satchel and shoulder bag…...

Google News
drapersonline.com > news > first-look-gap-and-malbon-reimagine-american-sportswear

First Look: Gap and Malbon reimagine American sportswear

3+ week, 3+ day ago   (321+ words) Gap and US sportswear brand Malbon Golf have reunited on a second collection, bringing their collaboration to the UK for the first time. By Evelyn Wallis 19 August 2026 Following a capsule collection in 2025, which was sold online and in stores across…...

Drapers
drapersonline.com > news > in-pictures-inside-american-vintages-new-london-store

In pictures: Inside American Vintage's new London store

3+ week, 4+ day ago   (285+ words) French fashion brand American Vintage has opened the doors to its newest London-based flagship store on Redchurch Street, Shoreditch. By Chloe Mills 19 August 2026 The new 963 sq ft flagship, which opened earlier this month, spans two floors and its layout “breaks…...

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drapersonline.com > companies > directory > ted-baker > ted-baker-launches-new-menswear-collection-for-us-retailer-macys

Ted Baker launches new menswear collection for US retailer Macy's

4+ week, 2+ day ago   (164+ words) Ted Baker is launching a new menswear collection for US retailer Macy's. By Evelyn Wallis 14 August 2026 The new collection from Ted by Ted Baker for autumn/winter 26 is dubbed “London in Motion”. “Our vision for Ted by Ted Baker was…...