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Whistles marks 50th anniversary with brand relaunch and new product direction Drapers Whistles is marking its 50th anniversary with a brand relaunch, introducing a new positioning, renewed product direction and an autumn/winter 26 campaign featuring 50 of its customers. Fashion retail industry news, trends and analysis
- 71articles · 30d
- 2+ day agolatest article
- Aug 14, 2026earliest in window
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- 232avg words
- Economy, Business & Finance 35
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News
What Primark’s ‘monumental’ online shift means for the market
2+ day, 18+ hour ago (245+ words) Primark’s decision to expand its online offering and launch home delivery in Great Britain is a bid to future-proof the business, boost growth in a difficult market and protect market share from aggressive international competitors, but can it make the…...
Webinar: digital directors debate the state of ecommerce, including Urban Outfitters, Crew Clothing and more
4+ day, 23+ hour ago (310+ words) Drapers' Inside Ecommerce digital leaders webinar series continues with the decision makers - digital directors from across the industry discussing what’s next for fashion retail online. By Drapers Bespoke 8 September 2026 Which ecommerce trends deserve investment? And which are simply hype? This…...
Inside ecommerce webinars: digital leaders shaping fashion with Boden, Crew Clothing, Urban Outfitters and more.
4+ day, 23+ hour ago (474+ words) Drapers’ new webinar series will bring together digital, ecommerce and technology leaders shaping fashion retail. By Drapers Bespoke 8 September 2026 From changing consumer behaviours and scaling digital operations to modernising tech and embracing AI, the series – in partnership with Commerce – will…...
The Indie view: 'AI didn't buy me rankings, it bought me time"
2+ week, 4+ day ago (76+ words) The Indie view: ‘AI didn’t buy me rankings, it bought me time’ Drapers The Indie view: ‘AI didn’t buy me rankings, it bought me time’ Digital Edition: The Indie view: ‘AI didn’t buy me rankings, it bought me time’ - Unlimited…...
Drapers Talks podcast: Growing social commerce at Represent
3+ week, 4+ day ago (197+ words) Liam Shannon, head of marketing at Represent, shares the brand's journey through social commerce, including integrating TikTok Shop and livestreaming within its digital structure in the latest episode of the Drapers Talks podcast. By Jade Burke 18 August 2026 Speaking at Drapers…...