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News
OpenAI's next ChatGPT ad format: click to chat, not to site
5+ hour, 10+ min ago (599+ words) OpenAI wants ads in ChatGPT to open a conversation with a brand, not a browser tab. The AI company has introduced to select clients a new type of AI-native ad specifically for its chatbot app, letting brands turn an ad…...
As WPP’s Rose marks first year in charge biggest calls still remain
2+ week, 5+ hour ago (803+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Cindy Rose has been in charge of WPP for a year. So far, her tenure is best judged by examining the decisions deferred as much as the ones she’s…...
Media Buying Briefing: Linda Boff on the power of independent agencies, and the need for financial discipline
2+ week, 5+ hour ago (629+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series…...
Live session: How the New York Post, Sports Illustrated and Tastemade are growing their brands on CTV
2+ week, 6+ day ago (210+ words) Digiday Join us Sept. 14-16 in Miami to connect with top publishing leaders CTV has become a key growth channel for media brands that built their audiences on other platforms. As consumers shift their viewing habits from linear TV to streaming,…...
Dentsu expands and consolidates its commerce and retail media offering under new leadership
2+ week, 5+ day ago (238+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Beth Ann Kaminkow, CEO of Dentsu Americas who also is the holdco’s chief global client officer, explained that Dentsu has the right pieces in place for a concerted commerce…...
Media Buying Briefing: Legal woes can hurt a holdco, but will it matter to clients?
3+ week, 5+ hour ago (700+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series…...
OpenAI’s ads business hits Europe at the six month mark
3+ week, 5+ day ago (146+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders OpenAI will begin serving ads to people using ChatGPT across 31 European markets on Monday (August 24), including Germany, France, Spain, Italy, Poland, Sweden, Norway, Denmark, Ireland, and the Netherlands. “This…...
Sport is marketing’s greatest opportunity — and its greatest activation challenge
3+ week, 6+ day ago (552+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Nikolaus Beier, svp of media and marketing services, Sportradar In today’s attention economy, few channels or forms of entertainment capture the imagination quite like live sport. As evidenced at…...