Install
Athletech News – a curated series of fitness articles creating the intersection of fitness, technology, and finance.
- 94articles · 30d
- 3+ day agolatest article
- Aug 17, 2026earliest in window
- 10%with images
- 313avg words
- Sports & Fitness 75
- Beauty & Fitness 61
- Economy, Business & Finance 45
- Lifestyle & Leisure 26
- Sport 13
- Finance & Business 11
- Sports 9
- Health & Wellness 6
- fitness
- health
- myx fitness
- core meditation trainer
- apple fitness+
- computers & electronics
- health & fitness
- wahoo tickr fit
- fightcamp
- apple watch se (2022)
- forme studio
- soulcycle at home bike
- peloton tread
- peloton row
- samsung galaxy watch fe
- oura ring 4
- personal training
- samsung galaxy watch fe apple watch se
Please confirm you are human
This browser or connection looks automated. Press and continuously hold the control for 3 seconds to enable Google-hosted web results and, when separately allowed, AI-assisted answers.
A successful check enables 100 search requests. Interactive access does not authorize scraping, systematic collection, or reuse of search output.
News
Gold's Gym Debuts Hone, a Training App With Designs on Non-Members
3+ day, 17+ hour ago (513+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. The storied gym operator is launching an app that will eventually offer coaching to non-members — an early move under new sole…...
Apple Unveils Major Health & Fitness Upgrades, Including Lab Tests
4+ day, 3+ hour ago (826+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. The tech giant is making its biggest push yet into recovery and longevity, with a daily readiness score, more frequent HRV…...
Enhance Raises $18.2M to Scale Gym Personal Training Software in US
1+ week, 5+ day ago (434+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. The Dubai-based company, which already works with U.S. operators including Crunch Fitness and UFC Gym, has big plans for the American gym…...
Smartwatches Don't Hold Value Like Luxury Pieces, but Some Brands Fare Better Than Others
1+ week, 5+ day ago (165+ words) Ani Freedman is Editor of Daily News & Digital Content for ATN. Previously, she reported on health and wellness for Fortune Magazine, covering fitness, mental health, the latest in health science and more. Her reporting for InDepthNH.org on environmental pollution…...
How the Viral 'Bridal Arms' Workout Became GGStudio, a Self-Funded Fitness App
2+ week, 6+ day ago (177+ words) Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand....
Perkville Launches Multilingual Loyalty and Referral Experience for Global Fitness Brands
3+ week, 3+ day ago (489+ words) Applications Are Open: 2026 Power Player Awards Nominate yourself (or someone who deserves it). To help operators address that challenge, Perkville has launched a multilingual consumer experience designed to support loyalty and referral programs across international markets. Perkville, which has spent…...
Bilt Adds Equinox to Rewards Platform, Pushing Further Into Fitness
3+ week, 4+ day ago (483+ words) Applications Are Open: 2026 Power Player Awards Nominate yourself (or someone who deserves it). The partnership lets Bilt members turn rewards earned through housing payments and everyday spending into Equinox personal training, Pilates and spa experiences Bilt is deepening its push…...
Fitness Studios Have a Capacity Problem. AI Could Help Fix It.
3+ week, 4+ day ago (465+ words) Applications Are Open: 2026 Power Player Awards Nominate yourself (or someone who deserves it). Playlist is betting that smarter outreach, real-time booking support and personalized engagement can turn unused class inventory into incremental revenue. For fitness and wellness businesses trying to…...
Fitness Doesn't Have a Data Problem. It Has an Execution Gap
3+ week, 5+ day ago (1022+ words) Applications Are Open: 2026 Power Player Awards Nominate yourself (or someone who deserves it). Closing one loop this quarter could be the best way to raise lifetime value and lower customer acquisition costs. Picture a new member. Call her Maria. She…...
MADabolic Hires New President, Makes AI Investments as It Eyes 50 Studios
3+ week, 5+ day ago (493+ words) Applications Are Open: 2026 Power Player Awards Nominate yourself (or someone who deserves it). The strength-focused fitness franchise is revamping its executive leadership team, and adding new tech and franchisee support tools, to drive more growth MADabolic is revamping its leadership…...