5+ day, 22+ hour ago   (347+ words) afaqs! "The Indian OTT audience universe is now estimated at 664.9 million (or 66.49 crore) people, representing 45% of the country"s population, as per the sixth edition of The Ormax OTT Audience Report: 2026 India"s OTT universe has grown by 11%, from 601.2 Mn…...

5+ day, 22+ hour ago   (181+ words) AdTech firm Frodoh has partnered with regional OTT platform STAGE to introduce a first-screen monetisation framework on its OTT app. The technology will allow STAGE to offer advertising placements on the home screen and discovery interface while keeping content streaming…...

1+ week, 4+ day ago   (221+ words) Lauritz Knudsen Electrical and Automation has launched a new integrated campaign, ‘Partner Hai Na’, focusing on the role of electrical solutions in enabling everyday experiences at home. The campaign is based on the idea that while electrical infrastructure often operates…...

1+ week, 4+ day ago   (255+ words) Omnicom Media (OM), an Omnicom connected capability, has appointed David McCallen as chief strategy officer, Asia Pacific, effective immediately. Based in Singapore, McCallen will work on strategy for clients across the region, support the localisation of global strategies across APAC…...

1+ week, 6+ day ago   (1537+ words) Reality television in India has been around far longer than the current OTT boom. From Sa Re Ga Ma Pa and Kaun Banega Crorepati to Indian Idol and Bigg Boss, non-fiction formats have spent decades building audiences on television. What…...

2+ week, 6+ day ago   (149+ words) Kketan Chopra has been promoted to senior vice president – WPP Commerce at WPP Media. He announced the move in a LinkedIn post. He wrote: "I’m happy to share that I’ve been promoted to Senior Vice President – WPP Commerce." Chopra has…...

3+ week, 23+ hour ago   (408+ words) Lahori Zeera wants to make “thanda” desi again. The homegrown beverage brand has taken over The Times of India on August 23 with a campaign that leans into its Indian identity, using lines such as “Apna Desi Thanda” and “The Thanda…...

3+ week, 5+ day ago   (411+ words) VZY, Dish TV Group’s connected digital entertainment platform, has appointed Uttam Tiwari as chief technology officer and Edwin Charles Albert as senior vice president – product. Tiwari will lead engineering, platform architecture, AI infrastructure and technology strategy at VZY. Albert will…...

4+ week, 11+ hour ago   (158+ words) Zee Entertainment Enterprises has appointed Ashish Mishra as chief marketing officer. Based at the company's Mumbai headquarters, Mishra will report to Punit Goenka, CEO, Zee Entertainment. Kartik Mahadev, who has been part of the company's marketing function, will move to…...

4+ week, 1+ day ago   (260+ words) Hero Future Energies (HFE), the renewable energy arm of the Hero Group, has appointed two-time Olympic medallist and 2019 World Champion PV Sindhu as its brand ambassador. The partnership brings together Sindhu’s sporting achievements and HFE’s work in renewable energy. While…...