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afaqs! has been the consistent leader online when it comes to the Indian marketing, advertising and media space. It is also among the largest websites of its kind in the world.
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News
Final call for entries: afaqs! Foxglove Awards 2026 awaits India's young agencies
3+ day, 9+ hour ago (451+ words) The clock is ticking for India's young agencies. With the September 18, 2026 entry deadline approaching, the afaqs! Foxglove Awards 2026 is entering its final phase, giving agencies one last opportunity to put their strongest work forward for the 12th edition of the awards....
Omnicom Advertising names Andrew Robertson CEO as Troy Ruhanen steps down
4+ day, 5+ hour ago (569+ words) Omnicom has announced the retirement of Troy Ruhanen, president and CEO of Omnicom Advertising, following a career spanning more than two decades in leadership roles across the holding company. Ruhanen’s retirement comes after the completion of the integration of Omnicom…...
Zee5 revamps streaming experience with AI-powered discovery
5+ day, 2+ hour ago (466+ words) Zee5 has unveiled a revamped streaming experience across mobile and connected TV, introducing AI-led discovery, greater personalisation and a redesigned interface. The new experience divides the platform into five sections: Premium Entertainment, Free5, KidZ, TV and Sports. The platform has also introduced…...
JEEVMEDIA elevates Ishika Juneja to head of global business
5+ day, 1+ hour ago (199+ words) JEEVMEDIA has promoted Ishika Juneja to Head of Global Business, eight months after she joined the creator management and influencer marketing agency as a Business Development Associate. In her new role, Juneja will oversee the agency’s international market operations, client…...
Frodoh partners with STAGE to bring first-screen ads to its OTT app
5+ day, 20+ hour ago (181+ words) AdTech firm Frodoh has partnered with regional OTT platform STAGE to introduce a first-screen monetisation framework on its OTT app. The technology will allow STAGE to offer advertising placements on the home screen and discovery interface while keeping content streaming…...
ARM Worldwide integrates ChatGPT Ads into paid media strategy
6+ day, 25+ min ago (308+ words) ARM Worldwide is integrating ChatGPT Ads into its paid media strategy, adding conversational advertising to campaigns for clients across multiple sectors in India. Unlike keyword-based search advertising, ChatGPT Ads are designed around conversations, context and user intent. The format allows…...
Omnicom Global Solutions appoints Swapnil Deshmukh as head of operations
6+ day, 1+ hour ago (215+ words) afaqs! "Omnicom Global Solutions (OGS) has appointed Swapnil Deshmukh as head of operations Based in Pune, Deshmukh will oversee business operations, enterprise governance, process excellence, enterprise platform transformation and office experience Deshmukh joins OGS after more than two decades across…...
Sebamed tests ChatGPT advertising with WPP Media
6+ day, 3+ hour ago (317+ words) Sebamed, marketed in India by USV, has partnered with WPP Media to test advertising on ChatGPT, placing its Gentle Facial Cleanser for oily and combination skin in AI-led skincare discovery. The activation is built around Sebamed's pH 5.5 proposition and focuses…...
Mamaearth becomes first Indian brand to advertise on ChatGPT: Ghazal Alagh
1+ week, 5+ day ago (378+ words) Honasa Consumer has partnered with commerce media company Criteo to advertise its beauty brand Mamaearth on ChatGPT, with co-founder Ghazal Alagh saying the company is the first Indian advertiser on the AI platform. The partnership follows OpenAI’s expansion of ChatGPT…...
Premium attention is not just about where viewers watch, but what they do next
1+ week, 5+ day ago (983+ words) Premium attention is becoming harder to pin down. A viewer may be watching a large-screen connected TV, sharing the experience with family, while simultaneously using a phone to search, compare or act on something seen on screen. The question for…...