4+ day, 8+ hour ago   (523+ words) To turn a regular billboard into a viral social media trend, brands rely on three main tricks. First, pattern disruption. Commuters expect boring corporate slogans. When they see self-deprecating humor or cheeky jokes, they stop and look. That sudden surprise…...

5+ day, 6+ hour ago   (182+ words) afaqs! "Intercity mobility platform zingbus has appointed integrated marketing and communications agency Team Pumpkin as its PR partner The mandate covers media relations, business storytelling, executive profiling and thought leadership The agency will work on zingbus" communications around intercity mobility,…...

5+ day, 6+ hour ago   (199+ words) JEEVMEDIA has promoted Ishika Juneja to Head of Global Business, eight months after she joined the creator management and influencer marketing agency as a Business Development Associate. In her new role, Juneja will oversee the agency’s international market operations, client…...

6+ day, 7+ hour ago   (224+ words) Some moments make you stop, look back at the work, and feel genuinely proud of how far you've come. For CoCreate Network, the CMO's Charcha MAA Awards by Adgully was one of those moments, the agency didn't just win, it…...

1+ week, 5+ day ago   (255+ words) Omnicom Media (OM), an Omnicom connected capability, has appointed David McCallen as chief strategy officer, Asia Pacific, effective immediately. Based in Singapore, McCallen will work on strategy for clients across the region, support the localisation of global strategies across APAC…...

1+ week, 6+ day ago   (195+ words) MICA and the Indira Gandhi National Centre for the Arts (IGNCA) have signed a three-year memorandum of understanding (MoU) to collaborate on cultural communication, heritage research and branding. As part of the partnership, the institutions will jointly launch two certification…...

1+ week, 6+ day ago   (152+ words) SafeTree has appointed Hashtag Orange to handle its brand strategy, creative narrative and media mandate for its fertility insurance offering in India. Under the mandate, Hashtag Orange will work on SafeTree’s brand strategy, creative narrative development, media planning and deployment....

2+ week, 8+ hour ago   (222+ words) Omnicom Media’s OMD India has won the integrated media mandate for Ventura Securities’ flagship retail investment services brand, Ventura, following a multi-agency pitch. Under the mandate, OMD India will handle media strategy, planning and execution for Ventura as the investment…...

2+ week, 5+ day ago   (274+ words) KFC has teamed up with global streaming personality IShowSpeed for its latest campaign, tapping into his long-standing fandom for the brand to launch its new 'Hot Ranch Big Dip'. The collaboration comes as ranch continues to dominate American food culture....

2+ week, 6+ day ago   (149+ words) Kketan Chopra has been promoted to senior vice president – WPP Commerce at WPP Media. He announced the move in a LinkedIn post. He wrote: "I’m happy to share that I’ve been promoted to Senior Vice President – WPP Commerce." Chopra has…...