Battle of the Christmas adverts begins! Sainsbury's brings back Roald Dahl's BFG while Tesco relies on star power with Motherland actress Anna Maxwell Martin and comedian Roisin Conaty
By JOWENA RILEY, LIFESTYLE REPORTER And while big hitters like John Lewis, Waitrose, and M&S have yet to debut their signature tearjerkers, the race to deliver 2026's most heartwarming festive advert is already well underway. With the passing of Halloween, it appears the holiday season is firmly upon us, as…