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News
Michael Jordan Upper Deck Auction Will Benefit Boys & Girls Clubs of America
1+ hour, 38+ min ago (393+ words) Separately, Upper Deck and eBay will auction a one-of-a-kind Jordan autographed 1986-87 Fleer sealed box inscribed “Rookie Card Box.” Ten percent of proceeds from that auction and 11 other Jordan autograph auctions will go to Boys & Girls Clubs of America. The auction…...
Perfect Game Glove Partnership With Mookie Betts Names LGND Official Glove Brand
3+ day, 10+ hour ago (762+ words) Perfect Game announced on July 20 that it has named LGND Glove, the equipment brand tied to Los Angeles Dodgers All-Star Mookie Betts, the Official Glove of Perfect Game. The partnership launches publicly on July 27 at the LGND Block Party at…...
When Muscle Meets Muscle: What the Dodge x Under Armour Collab Tells Us About Where Brands Are Placing Their Culture Bets
1+ week, 4+ day ago (431+ words) The collection is being introduced through a visual campaign starring Notre Dame defensive back Adon Shuler and USA Football defensive back Laneah Bryan. The collection is available now on underarmour.com and at select UA Brand Houses and retailers. The…...
Dr. Scholl's Acquires VKTRY, Adding Carbon Fiber Performance Insoles and Young Athlete Demographic
2+ mon, 1+ day ago (460+ words) The acquisition gives Scholl’s a brand that has grown largely outside traditional retail, expanding through DTC, Amazon, and word-of-mouth among teammates, coaches and parents. Financial terms were not disclosed. Scholl’s CEO Meghan Davis framed the demographic expansion directly: “By introducing…...