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Skechers chats about the brand's basketball strategy amid its new WNBA partnership
41+ min ago (470+ words) The GIST Skechers chats about the brand's basketball strategy amid its new WNBA partnership The GIST: Yesterday, the WNBA announced a landmark partnership with shoe brand Skechers as an official league partner. That's a big deal: The WNBA shoe market…...
Caddix lacrosse cleats fill crucial need in women's market as Nike eyes lacrosse space
3+ week, 1+ day ago (487+ words) Nike netted a multiyear agreement with the Premier Lacrosse League (PLL) and the Women's Lacrosse League (WLL) yesterday as the official apparel partner of both leagues. This includes Nike-designed uniforms and sideline apparel, but doesn't include cleats, a white space…...