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The Fashion Law
thefashionlaw. com > what-sneaker-dupes-reveal-about-consumers-colorways-the-law

What Sneaker Dupes Reveal About Consumers

2+ hour, 48+ min ago  (285+ words) June 12, 2026 - By TFL The appeal of sneaker dupes depends, at least in part, on consumers recognizing design cues that they associate with other brands. Trademark law recognizes that colors can signal source, but short-lived sneaker colorways often fall short of…...

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The Fashion Law
thefashionlaw. com > court-lets-quince-lean-into-dupe-culture-defense-ahead-of-ugg-trial

Court Lets Quince Lean Into "Dupe Culture" Ahead of UGG Trial

1+ week, 4+ day ago  (255+ words) June 1, 2026 - By TFL A federal judge will allow Quince to reference "dupe culture" at trial in its design patent dispute with Deckers. Quince is expected to argue that the asserted design is a common, functional shoe found throughout a crowded…...

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The Fashion Law
thefashionlaw. com > adidas-three-stripe-trademark-claims-hit-roadblock-ahead-of-the-2026-world-cup

Adidas Three-Stripe Claims Hit Roadblock Ahead of World Cup

3+ week, 2+ hour ago  (154+ words) May 22, 2026 - By TFL A federal judge in Oregon dismissed certain adidas trademark and counterfeiting claims over allegedly knockoff jerseys. The court found that adidas failed to identify the specific federally registered trademarks underlying its s. 1114 claims. The ruling highlights the importance…...

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