News
The ‘Swoosh’ meets the ‘B’: LeBron James fronts Beats and Nike earbud collaboration
10+ hour, 35+ min ago (303+ words) The Drum Marketing Awards 2026 - Extended Entry Deadline The Beats and Nike collaboration spot was created by ad agency Mirimar. Beats and Nike have unveiled their first-ever hardware collaboration with the "Powerbeats Pro 2, Nike Special Edition. The limited release features a…...
Ad of the Day: Samuel L Jackson searches for his Adidas Superstars
2+ week, 6+ day ago (193+ words) The latest ad stars Jennie, Kendall Jenner, Lamine Yamal, Baby Keem, Olivia Dean, James Harden, and Tyshawn Jones. Adidas Originals has unveiled the next chapter of its "The Original Icon " Superstar" campaign starring brand ambassador Samuel L Jackson. In the…...
How Jordan Brand turned NBA All-Star Weekend into a citywide retail takeover
3+ week, 11+ hour ago (460+ words) The Drum Burns Supper The Drum at Possible The Drum at Cannes The Drum Live UK The Drum Awards Festival The Drum at CES Listen to article 5 min 33 sec The Drum catches up with Brendan McDermott of retail design and…...
Mark Ritson: Nike, Mattel, Levi’s and the pricing euphemism epidemic
1+ mon, 2+ day ago (467+ words) The Drum Burns Supper The Drum at Possible The Drum at Cannes The Drum Live UK The Drum Awards Festival The Drum at CES Tariffs are pushing costs up, and brands are passing them on. But instead of calling it…...
How CeraVe turned Kevin Durant’s dry ankles into earned media gold
1+ mon, 1+ week ago (602+ words) Chief creative officer Adam Kornblum talks us through the skincare brand's latest campaign, which shows how to build anticipation, invite participation and still land the science. When CeraVe decided to make Kevin Durant the "new face of legs,' it wasn't…...
Columbia Sportswear partners with Death for the ultimate Halloween drop
4+ mon, 2+ week ago (385+ words) The apparel brand is inviting fans to share their near-death adventures in the great outdoors. Columbia Sportswear is celebrating Halloween by giving the Grim Reaper its login. On Instagram, @Columbia1938 is now run by @Reaper_1938, the hooded influencer of your nightmares. In…...
Adidas Originals brings Samuel L Jackson on board for new Superstar campaign
8+ mon, 1+ week ago (243+ words) Teaser pairs the American actor's narration with moody visuals to explore the sneaker's cultural staying power. Adidas Originals has launched a new global campaign for its Superstar sneaker, featuring actor Samuel L Jackson as narrator in an effort to reinforce…...