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News
Where to Buy Fall's Purple Color Trend From Sustainable Brands
1+ hour, 50+ min ago (473+ words) Celine put purple through nearly everything it makes this season, ready-to-wear and accessories both, and Loewe, Tory Burch, Balenciaga, and Mugler all reached for a version of it; by the third week of August the shade had surfaced in Vogue’s…...
The Market for Other People's Shoes Is Headed for $26 Billion - Ethos
2+ mon, 1+ week ago (561+ words) The Market for Other People’s Shoes Is Headed for $26 Billion the-ethos.co The Market for Other People’s Shoes Is Headed for $26 Billion Used shoes were once taboo. Sneaker culture turned worn pairs into graded, collectible status symbols and a secondhand…...
Jennifer Lawrence Just Did for Patchouli What Valentino Did for Birkenstocks
2+ mon, 1+ week ago (283+ words) “It creates an instant impression of the forest floor, where roots and leaves ferment into something dark, rich and enduring,” Emma South, fragrance and lifestyle expert at Jo Malone London, told Who What Wear. “It also layers effortlessly with verdant…...
Toms Turned Your Favorite Drink Into a Shoe, and It's Already the Drop of the Season
3+ mon, 1+ week ago (400+ words) Toms Turned Your Favorite Drink Into a Shoe, and It’s Already the Drop of the Season the-ethos.co Toms Turned Your Favorite Drink Into a Shoe, and It’s Already the Drop of the Season All products featured on Ethos have…...
The Cutest Pink Sneakers Come Courtesy of a Natalie Portman-Backed Bacon Brand
4+ mon, 2+ week ago (518+ words) the-ethos.co The Cutest Pink Sneakers Come Courtesy of a Natalie Portman-Backed Bacon Brand Food brands have been making fashion moves for decades. La Vie’s new plant-based sneaker collab with MoEa is the latest — and most charitable — drop yet. Remember…...
The Jelly Shoe Gets an Eco Edit
4+ mon, 4+ week ago (449+ words) The jelly shoe is back — not in a tentative “spotted on one Depop listing” way, but in the full-throated, runway-confirmed, resort-collection kind of way. What nobody talked about when jellies hit peak cultural saturation in 1994, or again in 2025, is what…...
On and New Balance Are Betting Consumers Want to Buy Their Gear Twice
5+ mon, 4+ day ago (742+ words) the-ethos.co On and New Balance Are Betting Consumers Want to Buy Their Gear Twice On has relaunched its Cyclon program as a full resale, donation, and recycling ecosystem — and New Balance just expanded its own Reconsidered platform to include…...
Secondhand Nike, Ugg Outpaced Traditional Sneaker Growth In 2025
7+ mon, 1+ week ago (642+ words) The strongest footwear growth on the secondary market last year did not come from a traditional sneaker. According to StockX’s 7th annual Big Facts: Current Culture Index, Nike remained the best-selling brand on the platform for the third consecutive year, but…...
The Eco Sneaker Trends Defining Style In 2026
7+ mon, 3+ week ago (206+ words) the-ethos.co The Sneaker Trends Defining Style In 2026 All products featured on Ethos have been independently selected by our editorial team. The sneaker trends emerging for 2026 feature a range of silhouettes, from slim runners, canvas low-tops, trail-inspired styles, and jewel…...