7+ hour, 31+ min ago  (256+ words) Crocs has launched the India adaptation of its global 'Wonderfully Unordinary' platform, with actor and brand ambassador Rashmika Mandanna fronting a monsoon-themed campaign aimed at celebrating individuality and self-expression. The campaign marks the rollout of the global platform in India…...

1+ week, 5+ hour ago  (328+ words) Men's lifestyle brand XYXX said its latest campaign, "My Eyes Are Up Here", has crossed 5 million organic views and generated more than 100, 000 engagements within 48 hours of launch. Created in collaboration with content creator Vir Saini, the campaign centres on a…...

2+ week, 6+ day ago  (299+ words) Japanese fashion brand Onitsuka Tiger has put the spotlight on its MEXICO 66" Golf silhouette with brand ambassador Rashmika Mandanna being seen sporting the footwear. The MEXICO 66" Golf takes cues from the brand's MEXICO 66" SD model while incorporating features designed for…...

1+ mon, 3+ day ago  (813+ words) Storyboard18 is Network18 Group's flagship platform focussed on the advertising and marketing community and a leading source of news and analyses. For over two decades as a TV show on CNBC-TV18, Storyboard18 has championed and chronicled the business of brands, the rise of…...

1+ mon, 3+ day ago  (172+ words) Built around Crocs" global "Glad You Noticed" narrative, the campaign celebrates those effortless style moments that naturally draw attention, where everyday movement becomes a statement and personal style speaks for itself. Fronted by Indian pop band W. i. S. H. , the campaign brings together…...

1+ mon, 2+ week ago  (8+ words) They looked good on paper. That's about it....

1+ mon, 3+ week ago  (336+ words) The Delhi High Court has ordered an inspection of footwear brand Bacca Bucci after Skechers alleged that the company copied its shoe designs, Bar and Bench reported. Justice Tushar Rao Gedela granted an ex parte interim injunction in favour of…...

1+ mon, 3+ week ago  (561+ words) In the small Bavarian town of Herzogenaurach, a sibling rivalry quietly reshaped the global sports industry. Today, millions of people lace up sneakers from Adidas or Puma without realising that both brands emerged from the collapse of a single-family business....