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News
Pocket Aces names Vinay Pillai as CEO; co-founder Aditi Shrivastava moves to Board
11+ hour, 40+ min ago (339+ words) Digital content company Pocket Aces has announced a leadership transition, appointing Chief Business Officer Vinay Pillai as its new Chief Executive Officer, while co-founder and long-time CEO Aditi Shrivastava moves to the company's Board as it prepares for its next…...
Kareena Kapoor Khan invests in footwear brand Fizzy Goblet
1+ mon, 4+ day ago (326+ words) Actor Kareena Kapoor Khan has made a strategic investment in homegrown footwear and accessories brand Fizzy Goblet, deepening a long-standing association with the company as it looks to expand its presence in India and overseas. Fizzy Goblet announced the investment…...
Skechers set to move global media mandate to Havas in major account shift
1+ mon, 1+ week ago (263+ words) Skechers' global media mandate is most likely headed to Havas Media Network, Storyboard18 has learnt. The account, previously handled by Dentsu, is set to move in what would be one of the more significant media account shifts in the footwear category…...
Crocs launches monsoon-themed India campaign featuring Rashmika Mandanna and creators
1+ mon, 3+ week ago (256+ words) Crocs has launched the India adaptation of its global 'Wonderfully Unordinary' platform, with actor and brand ambassador Rashmika Mandanna fronting a monsoon-themed campaign aimed at celebrating individuality and self-expression. The campaign marks the rollout of the global platform in India…...
Men's innerwear brand XYXX tackles gender double standards in new campaign
1+ mon, 4+ week ago (328+ words) Men's lifestyle brand XYXX said its latest campaign, "My Eyes Are Up Here", has crossed 5 million organic views and generated more than 100,000 engagements within 48 hours of launch. Created in collaboration with content creator Vir Saini, the campaign centres on a…...
Onitsuka Tiger features Rashmika Mandanna in MEXICO 66™ Golf footwear
2+ mon, 1+ week ago (299+ words) Japanese fashion brand Onitsuka Tiger has put the spotlight on its MEXICO 66™ Golf silhouette with brand ambassador Rashmika Mandanna being seen sporting the footwear. The MEXICO 66™ Golf takes cues from the brand's MEXICO 66™ SD model while incorporating features designed for…...
PUMA x Superkicks serve jamun season on the Palermo sneaker
2+ mon, 3+ week ago (813+ words) Storyboard18 is Network18 Group's flagship platform focussed on the advertising and marketing community and a leading source of news and analyses. For over two decades as a TV show on CNBC-TV18, Storyboard18 has championed and chronicled the business of brands, the rise of…...
Crocs steps into summer with new sandals campaign featuring India’s leading all-female pop-band W.i.S.H.
2+ mon, 3+ week ago (172+ words) Built around Crocs’ global “Glad You Noticed” narrative, the campaign celebrates those effortless style moments that naturally draw attention, where everyday movement becomes a statement and personal style speaks for itself. Fronted by Indian pop band W.i.S.H., the…...
Symphony, Cetaphil, and Hajmola made pretty ads that forgot to say something
3+ mon, 1+ week ago (8+ words) They looked good on paper. That's about it....
Delhi HC halts sale of Shark Tank-featured Bacca Bucci citing similarity to Skechers shoes
3+ mon, 2+ week ago (336+ words) The Delhi High Court has ordered an inspection of footwear brand Bacca Bucci after Skechers alleged that the company copied its shoe designs, Bar and Bench reported. Justice Tushar Rao Gedela granted an ex parte interim injunction in favour of…...