News
Everyone's Hating on Nike. But Everyone Still Wants to Be Nike.
2+ hour, 25+ min ago (585+ words) Hi everyone, welcome back to Sports Verse, my twice-weekly newsletter that tells stories you can't find anywhere else about the intersection of sports, fashion, business, and culture. There are three truths in this world: death, taxes and people having a…...
How Adidas and Timoth'e Chalamet Perfected the Art of World Cup Storytelling
5+ day, 2+ hour ago (491+ words) Hi everyone, welcome back to Sports Verse, my twice-weekly newsletter that tells stories you can't find anywhere else about the intersection of sports, fashion, business, and culture. I'd been waiting for the reactions. The day before, I obtained a secret…...
Why Vuori Tapped Tom Holland in Its Push to Join the Sportswear Giants
1+ mon, 3+ day ago (238+ words) Hi everyone, welcome back to Sports Verse, my twice-weekly newsletter that tells stories you can't find anywhere else about the intersection of sports, fashion, business, and culture. Yesterday, Vuori announced the next big step in its soaring global expansion. Tom…...
On's Greatest Innovation Isn't a Sneaker. It's a Robot.
2+ mon, 2+ week ago (736+ words) Hi everyone, welcome back to Sports Verse, my twice-weekly newsletter that tells stories you can't find anywhere else about the intersection of sports, fashion, business, and culture. For a few years now, executives and a close-knit team of engineers, designers…...
Is Nike Getting Back Into Formula 1?
3+ mon, 2+ week ago (523+ words) Hi everyone, welcome back to Sports Verse, my twice-weekly newsletter that tells stories you can't find anywhere else about the intersection of sports, fashion, business, and culture. This is the third and final time you'll be hearing from me this…...
Will Adidas Strike Super Bowl Gold With Bad Bunny?
3+ mon, 1+ week ago (534+ words) Hi everyone, welcome back to Sports Verse, my twice-weekly newsletter that tells stories you can't find anywhere else about the intersection of sports, fashion, business, and culture. As his stock continues to rise, so too does his importance to Adidas…...
Why Adidas x Molly Mae Is Bad-Good Business
3+ mon, 4+ week ago (455+ words) When I went on my phone on Monday morning, the very last thing I expected to see was Molly Mae announcing a collaboration with Adidas. I was so surprised by it that I wasn't planning to write anything about it…...