3+ hour, 23+ min ago  (668+ words) It was an audacious idea from childhood friends that led to a starring role in the birth of shoe culture. Little did Art Juedes and Rick Gering know at the time, but their launch of Eastbay in 1980 would revolutionize how…...

4+ day, 16+ hour ago  (331+ words) Warriors G Stephen Curry is promoting a relaunched version of Plezi Hydration, billed as a healthier sports drink alternative produced by Michelle Obama's public benefit company. The selling points of Plezi Hydration are an ingredient list with twice the electrolytes…...

3+ week, 4+ day ago  (418+ words) Sports Business Journal Report: Authentic Brands eyes potential acquisition in Converse Authentic Brands Group has "expressed interest in buying Converse if it's put up for sale" as Converse "remains in free fall, with sales headed toward a 15-year low," according…...

4+ week, 2+ day ago  (26+ words) Sports Business Journal As Jordan Brand ties strengthen, 23 XI translates hot start into commercial momentum...

1+ mon, 3+ day ago  (65+ words) Sports Business Journal Sports Business Daily: Issue Arkansas" Acuff lands Reebok shoe Univ. of Arkansas G Darius Acuff Jr. has landed a signature shoe with Reebok, becoming the first NCAA men"s athlete to receive one with a major U. S. brand…...

1+ mon, 3+ day ago  (838+ words) For the first time in 36 years, Adidas World Cup jerseys will "feature their famous trefoil logo." Adidas. For the first time in 36 years, Adidas World Cup jerseys will "fe. .. Hit the rewind: Adidas drops World Cup jerseys with nostalgic trefoil…...

2+ mon, 3+ week ago  (367+ words) Sports Business Journal Latest class of SBJ's 10 Most Innovative Sports Tech Companies revealed Athletic brands plan "marketing blitzes' amid historic sports year in 2026 The athletic industry is going "all in on marketing blitzes and high-profile product launches" as a historic…...

3+ mon, 1+ week ago  (133+ words) PGA Tour player Tommy Fleetwood has confirmed that he will no longer be wearing Nike after he was spotted last week without his usual Nike apparel. Fleetwood confirms he will not wear Nike apparel moving forward PGA Tour golfer Tommy…...

3+ mon, 5+ day ago  (285+ words) Sports Business Journal Critics slam Nike, Le Bron for MLK-inspired sneaker Nike and Lakers F Le Bron James have "found themselves at the center of controversy" over a tribute to Dr. Martin Luther King Jr. with a "shoe in the…...

3+ mon, 4+ week ago  (135+ words) Sports Business Journal Devin Booker unveils upcoming shoe in new commercial Suns G Devin Booker "unveiled his upcoming Book 2 shoe in a new commercial" released on social media yesterday. The spot opens with Booker "in an office answering a call…...