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News
Lululemon x Fanatics x MLB
1+ hour, 1+ min ago (13+ words) Sports Business Journal Lululemon x Fanatics x MLB...
Sportiqe targets music-sports collabs for bigger brand awareness
2+ hour, 56+ min ago (469+ words) For 20 years, Sportiqe has built its business around being where fans are, but now as the lifestyle apparel brand enters its next chapter, founder Jason Franklin is focused on turning that presence into broader recognition. That approach generated fresh momentum…...
Adidas eyes bigger U.S. push after World Cup success
3+ day, 3+ hour ago (418+ words) Sports Business Journal Adidas eyes bigger U.S. push after World Cup success Adidas is âready to make a bigger play for the U.S. marketâ after its major World Cup moment, according to Vicki Young of WOMENâS WEAR DAILY....
PS&E partners with Range Sports to grow its Fever, Pacers and Fieldhouse District brand
3+ day, 4+ hour ago (258+ words) Pacers Sports & Entertainment has aligned with Range Sports to capitalize on the gravitas of its WNBA and NBA franchises and its burgeoning entertainment district, as it continues to organically turn a traditionally smaller market town into a larger one. In…...
Progressive lands both jersey patch spots for Cleveland’s WNBA team
3+ day, 7+ hour ago (563+ words) Ohio-based Progressive Insurance will be the sole jersey patch sponsor of Cleveland’s impending WNBA franchise, in a rare deal that will place Progressive branding on both the chest and abdomen of the uniform once the team arrives in the spring…...
Reebok taps rising hoop stars for new campaign amid basketball comeback
2+ week, 3+ hour ago (237+ words) Sports Business Journal Reebok taps rising hoop stars for new campaign amid basketball comeback Reebok has launched a new campaign, âWe Rise,â as the company that was once a âmajor player in 1990s and 2000s basketball cultureâ still considers…...
College Convo: Tennessee makes the switch from Nike to Adidas
3+ week, 2+ day ago (584+ words) It’s a busy time in the apparel world. Tennessee is switching from Nike to Adidas. Penn State is making the same move. South Carolina is going from Under Armour to Nike. Wisconsin, too, recently re-upped with Under Armour in a…...
Gilgeous-Alexander officially moves from Converse to Nike
1+ mon, 1+ week ago (185+ words) Sports Business Journal Gilgeous-Alexander officially moves from Converse to Nike Nike has âofficially confirmed a landmark signature shoe partnershipâ with Thunder G Shai Gilgeous-Alexander. The multiyear deal âmarks a monumental shiftâ as Gilgeous-Alexander âtransitions from Converse to…...
Pink cleats dominate World Cup footwear as players eye bold colors
1+ mon, 1+ week ago (260+ words) Sports Business Journal Pink cleats dominate World Cup footwear as players eye bold colors Nike, Adidas, Puma, New Balance and Skechers have all âsupplied players with variations of bright pink cleats from special releasesâ for the FIFA World Cup,…...
Puma debuts Nitro soccer cleat, VP says athlete safety a priority
1+ mon, 1+ week ago (384+ words) HOLLYWOOD -- Puma is using the World Cup to debut the Ultra Nitro 7, its newest soccer cleat. That public rollout began on Wednesday, when Puma opened its Hollywood creative studio to media, content creators and local youth soccer players to show…...