2+ hour, 48+ min ago  (332+ words) A multi-year deal between the women's basketball league and California-based Skechers was unveiled yesterday. The Women's National Basketball Association (WNBA) has brought in'footwear apparel firm Skechers as a new commercial partner. Through a multi-year tie-up unveiled yesterday, California-based Skechers becomes…...

3+ week, 2+ day ago  (1353+ words) The four-year deal will represent a significant uplift on the current agreement. Pan-European soccer's UEFA governing body announced last week it had entered exclusive negotiations with US sportswear giant Nike to become the official match ball provider for all three…...

1+ mon, 2+ week ago  (664+ words) C4 becomes the league's official energy drink partner in France, Germany, Italy, and the UK. North American basketball's NBA has announced a multi-year agreement with energy drinks brand C4 Energy, spanning the league's key European markets. C4 becomes the NBA's official energy drink…...

1+ mon, 3+ week ago  (731+ words) Nike and Puma are ready to rival Adidas, which has held the rights since 2001. European soccer's governing body UEFA and its partner agency Relevent Sports are launching an official match ball tender for the elite men's UEFA Champions League (UCL)…...

3+ mon, 3+ week ago  (348+ words) Nike will become the official kit supplier of the Lions, providing the exclusive kit for the inaugural Lions Women's Team. The British & Irish Lions rugby union touring team has announced a new kit deal with US sportswear giant Nike. Under…...