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News
Primitive Skateboarding Founder Paul Rodriguez on Building a Brand That Outlasts You (2026)
4+ hour, 51+ min ago (1332+ words) Pro skater Paul “P-Rod” Rodriguez built Primitive Skateboarding from a Nike-exclusive sneaker shop into a $20 million skate and apparel empire, and almost none of it went according to plan. Here he breaks down the mindset he learned on a board…...