55+ min ago  (1294+ words) Less than two weeks ago, Frasers Group announced the opening of Sports Direct's first store in the Nordics: a 30, 000 sq ft (~2, 787 sqm) flagship across two floors at Helsinki's Citycenter Mall. The headline from Frasers was triumphant: "Nordics, Sports Direct has…...

1+ hour, 21+ min ago  (634+ words) Decathlon is betting on proximity. Intersport is betting on the cooperative model's ability to deliver premium and volume simultaneously. Sport 2000 Group International is betting on specialist formats at every scale. All three are making these bets in a German market…...

22+ hour, 15+ min ago  (532+ words) ASICS has packaged nearly 20 years of tennis movement research into a two-category retail framework, responding to feedback that shopper choice paralysis is a conversion problem in the footwear category. ASICS has launched a global framework for helping tennis players choose…...

3+ day, 22+ hour ago  (659+ words) The signing of Oracle Red Bull Racing by adidas, effective 2027 in a confirmed three-year deal worth "81 million, is more than a kit contract. It is a strategic declaration: adidas intends to own the F1 paddock the way it has owned football…...

5+ day, 22+ hour ago  (247+ words) By adding YETI alongside Patagonia and Rab, Sports Shoes. com signals that UK specialist retailers are competing on brand authority rather than range breadth as mid-market volume migrates to Zalando and Amazon. Sports Shoes. com carries around 150 brands, spanning performance…...

5+ day, 22+ hour ago  (329+ words) The Japanese performance footwear brand will assume direct control of Swiss distribution in January 2028, ending a partnership with Montana Sport AG dating to 1991 and extending a pattern of channel internalization across key European markets. ASICS has been incrementally shifting from…...

1+ week, 2+ hour ago  (511+ words) For most of the world, when you think of Mc Donald's, you don't immediately think of sport. But that is not true in the US, where a post-match visit to the "golden arches" is touted as American as apple pie…...

1+ week, 4+ day ago  (339+ words) Under Armour has met its two-year target to remove a quarter of its product lines and said that the cuts will continue. The milestone matters less than the operating logic behind it: the brand has decided that lower volume, managed…...

1+ week, 6+ day ago  (854+ words) With fines exceeding "180 million across luxury goods and consumer electronics, EU competition authorities are signaling that vertical pricing violations, however common, now carry material financial risk. GPSR compounds exposure across the supply chain. Yet on the positive side, inventories seem…...

3+ week, 3+ day ago  (347+ words) World Rugby has sanctioned Ultimate Sevens" debut season. Reebok"s appointment as founding kit partner is the first commercial deal struck under the new franchise model, as the September launch takes shape. Reebok has been named the official kit partner…...