1+ hour, 28+ min ago   (647+ words) Under Armour has named Heated Rivalry actor François Arnaud its newest ambassador, calling it part of a return to brand storytelling, but the campaign itself raises the question of what that storytelling actually is. At first glance, two campaigns tied…...

3+ day, 16+ min ago   (305+ words) A federal jury has ordered Nike to pay more than $7.5 million to a former process engineer after finding the company paid her less than male colleagues and promoted her more slowly. The verdict matters less for its size than for…...

3+ day, 50+ min ago   (418+ words) Competition in the global running footwear market is intensifying, according to analysts at Evercore ISI, who say Nike and On are stepping up efforts in categories that have driven HOKA’s rapid growth. The note comes ahead of Deckers Brands’ first…...

3+ day, 1+ hour ago   (283+ words) Superfeet is staking its differentiation on carbon-plated, sport-specific insoles rather than general comfort. The Cleat Playmaker Elite, priced at $94.99 and backed by claimed speed and stability gains, leads the shift, with a Court-focused model due this fall. US insole maker…...

3+ day, 2+ hour ago   (618+ words) Nike would rather sacrifice China share than keep discounting through wholesale.com, cutting loose the partner stores that once absorbed excess inventory, a move some analysts call necessary to restore full-price selling. The rumor has turned out to be true....

4+ day, 5+ hour ago   (221+ words) PUMA has appointed Dusan Hamlin to the newly created role of Vice President, Global Ecommerce, effective immediately. He will report to Matthias Bäumer, PUMA’s chief commercial officer. The appointment follows PUMA’s late 2025 announcement that it would split its direct to…...

5+ day, 5+ hour ago   (1091+ words) Used for managing the user’s session while browsing around the site Managing session state when not logged in By Valentina Giannella21 July 2026 A widening roster of basketball and tennis signings, from Stephen Curry and Nikola Jokic to Kyrie Irving, Emma Navarro…...

5+ day, 12+ hour ago   (280+ words) David Sosnowski, the digital executive credited with steering Vuori through a period of rapid revenue growth, has joined the board of Digital Brands Group – a little-known Nasdaq-listed apparel holding company now leaning on outside expertise as it builds out its…...

6+ day, 4+ hour ago   (208+ words) Brooks’ record Q1 – 23% global growth, a 136% surge in China – sets the stage for its expansion into national-team sponsorship, with a multi-year footwear deal for the New Zealand Team running from Glasgow 2026 to LA28, covering ceremonies, podiums and the Games Village Un post condiviso…...

6+ day, 22+ hour ago   (197+ words) As the global insoles market is projected to nearly double to $8.4 billion by 2036, Future Market Insights points to AI fitting and DTC channels as the structural driver — a once-generic accessory turning into a personalization business, reshaping specialists like Superfeet. By…...