2+ hour, 21+ min ago  (569+ words) By Valentina Giannella24 April 2026 As tariffs and economic anxiety reorder U. S. consumer priorities, athletic and athleisure footwear face softening demand " while durability overtakes performance tech as the dominant purchase driver. A signal brands operating globally cannot ignore. Net purchase intent declined 5 percent…...

1+ week, 1+ hour ago  (349+ words) Tracy Knauer's promotion to SVP, North America underlines the brand's preference for developing internal talent as it pushes to become the world's leading premium boutique athletic brand. New Balance has promoted Tracy Knauer to Senior Vice President, North America, handing…...

4+ day, 2+ hour ago  (304+ words) Fricker, a 20-year adidas and Reebok veteran, takes charge of a unit built on heritage product " just as PUMA's Sportstyle ambitions grow more competitive. He starts June 1, 2026. PUMA has appointed Laurent Fricker as Vice President of its Business Unit (BU)…...

1+ week, 1+ day ago  (364+ words) The deal deepens an existing commercial relationship and introduces a direct revenue-sharing mechanic: $10 from every pair of R. A. D shoes sold through roguefitness. com will be added to the event's athlete prize fund. R. A. D, the Portland-based training footwear brand, has been…...

1+ week, 3+ day ago  (484+ words) Decathlon, JD Sports and lululemon each appear in the 2026 NRF/Kantar Top 50 Global Retailers " a list that rewards international direct selling and reveals which sport retailers are building genuine cross-border scale. Decathlon, JD Sports and lululemon are the three sporting…...

1+ week, 6+ day ago  (211+ words) Ciele Athletics has expanded its Icon line into a broader technical running collection with headwear, shorts and singlets designed to manage sun, heat and moisture. The Icon collection is now available for purchase via cieleathletics. com, at Ciele's flagship store…...

1+ week, 6+ day ago  (466+ words) By SGI Europe Editorial Team10 April 2026 The 700-square-meter store at Amagertorv brings the brand's full performance and lifestyle offer to Denmark's capital, as Skechers pushes deeper into one of Europe's most brand-competitive retail markets Skechers has opened its first flagship store…...

2+ week, 1+ day ago  (407+ words) Adidas expands Project R. A. P. (Radical Athlete Perception) into football with a 3 D-printed boot built on athlete data " the platform's second sport application, with a consumer launch still to come. adidas has revealed a 3 D-printed football boot as the second performance product…...

2+ week, 1+ day ago  (777+ words) Early results from 21 revamped Foot Locker stores suggest that retail fundamentals will determine whether Dick's can restore the chain's standing with brands and consumers. Foot Locker's in-store merchandising reset is delivering early results, Dick's Sporting Goods executives said at J. P. Morgan's…...

2+ week, 4+ day ago  (194+ words) A $39 million deal with American Exchange Group draws a line under Allbirds" troubled run as a listed company " once valued at $4. 2 billion " and transfers the brand and its intellectual property to a specialist in distressed consumer labels. The transaction was…...