News
Adidas Partners with Ohio's Spire Academy
3+ hour, 43+ min ago (255+ words) Adidas has signed on as the official apparel partner of Spire Academy, the sports boarding and day school located in Geneva, OH. The agreement, starting with the 2026-27 academic year, spans Spire's varsity programs, including basketball, soccer, track and field, and…...
Nester Hosiery Hires General Manager and VP of Sales for Fox River
1+ day, 7+ hour ago (284+ words) Nester Hosiery appointed Jamie Bethke as general manager and VP of Sales for Fox River, a sock brand Nester acquired last year. Bethke, based in Kansas City, MO, brings more than 25 years of consumer products and footwear industry experience to…...
Survey: Wilson, New Balance, Nike Among "Most Patriotic" Brands
1+ day, 6+ hour ago (280+ words) Wilson ranked 21st on Brand Keys" 25th Annual Survey of the Top 100 Most Patriotic Brands, the highest of any brand in the sporting goods industry. Among other industry brands, New Balance landed at 32; Nike, 40; Gatorade, 44; Dick"s Sporting Goods, 56; Converse, 57; Smith & Wesson,…...
EXEC: Ugg Brand's Fiscal Q4 Benefits from Extended Seasonal Sales, Global DTC Growth
5+ day, 9+ hour ago (1183+ words) Ugg's sales were up 9. 2 percent year-over-year (y/y) to $408. 6 million in the fourth quarter, above expectations as the brand benefited from extended selling of fall products " primarily in the DTC channel. Said "Caroti, "The Ugg brand's strong performance was fueled by…...
Dr. Scholl's Parent Acquires Carbon Insole Brand VKTRY
1+ week, 4+ hour ago (201+ words) Scholl's Wellness Company, the parent company of Dr. Scholl's, announced the acquisition of VKTRY, the performance insole brand specializing in carbon fiber technology. Founded and operated by the Arciuolo family in Milford, CT, VKTRY "patented carbon fiber technology is engineered…...
LA Tech Athletics Extends Adidas Partnership, Adds Game One
1+ week, 2+ day ago (262+ words) Louisiana Tech announced a multi-year agreement to extend its supply contract for apparel and equipment with Adidas and add team dealer Game One as a product supplier. Louisiana Tech announced a multi-year agreement to extend its supply contract for apparel…...
Xero Shoes Doubles Global Distribution Network
1+ week, 3+ day ago (357+ words) Xero Shoes, a natural movement footwear brand, reports it has expanded its global distribution network, finalizing distribution agreements with strategic partners in the UK, Canada, Hong Kong and Taiwan, South Korea, and Eastern Europe, "further accelerating the brand's international wholesale…...
Former Foot Locker Digital Exec Joins True Religion
1+ week, 6+ day ago (228+ words) True Religion appointed Andrew Rauch, former global vice president digital at Foot Locker Inc. , as SVP of global digital and ecommerce. Former Foot Locker Digital Exec Joins True Religion At Foot Locker, Rauch led "global digital strategy and full P…...
EXEC: Wolverine Worldwide CEO Sees Saucony as a "Disruptive Challenger Brand
1+ week, 6+ day ago (797+ words) Wolverine Worldwide CEO Chris Hufnagel said the parent company of" Saucony believes the running and sport lifestyle brand is uniquely positioned as a "disruptive challenger brand" at the intersection of two of the fastest-growing categories in the market: Performance and…...
Surf Lifestyle Brand Vast Appoints Director of Operations
1+ week, 6+ day ago (174+ words) Vast has hired Brion Lange, most recently part of the team at Firewire/Slater Designs Surfboards, as director of operations. He will oversee operational functions while supporting the surf lifestyle brand's continued global growth and business development initiatives. Surf Lifestyle…...