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News
Steph Curry and Ayesha Curry Make Announcement
4+ hour, 24+ min ago (107+ words) In an official announcement, Golden State Warriors star Steph Curry and his wife Ayesha Curry revealed the launch of a new movement that will help Oakland Unified School District (OUSD) students receive nutritious meals and additional resources. The announcement, which…...
'The Alien' Victor Wembanyama Lands Signature Shoe, New Logo with Nike
4+ day, 13+ hour ago (468+ words) After just three years in the league and his latest push to the NBA Finals in his playoff debut, San Antonio Spurs superstar Victor Wembanyama has taken the fast track to being the face of the NBA. That pedestal rises…...
UNC Basketball Player Preview: Could Maximo Adams Become the ACC’s Sixth Man of the Year?
2+ week, 4+ day ago (621+ words) The annual Locked On Tar Heels basketball roster preview series is officially underway, and as always, we begin with the freshmen. First up for the 2026-27 North Carolina roster: Maximo “Maxi” Adams, a highly regarded 6-foot-8 wing who could have an…...
Maxx Crosby Wants To Have More Fun With Footwear
2+ week, 4+ day ago (471+ words) Las Vegas Raiders defensive end Maxx Crosby isn’t shy about speaking out about all things NFL, and he was asked about the one thing he would change if he was commissioner, according to a report from Michael David Smith of…...
The NIL component in Utah's deal with Adidas, explained
1+ mon, 6+ day ago (311+ words) There have been many reactions to Utah’s recently announced partnership deal with Adidas. Most of them positive, while some are left wondering why the athletic department settled on the German-based outfitter. Believe it or not, Adidas is making moves within…...
Darryn Peterson Lands One Of The Richest Rookie Shoe Deals In NBA History With Adidas
1+ mon, 1+ week ago (305+ words) Former Kansas star Darryn Peterson entered the NBA as one of the most highly regarded prospects in the 2026 draft class, and now he has the endorsement deal to match. Just hours after the Utah Jazz selected Peterson with the No....
Darryn Peterson Signs Massive Long‑Term Adidas Deal, One of the Richest Rookie Shoe Contracts Ever
1+ mon, 1+ week ago (252+ words) Utah Jazz rookie Darryn Peterson has signed a major long‑term endorsement deal with Adidas, according to reporting from Nick DePaula. The agreement puts Peterson, who was the No. 2 pick in the 2026 NBA Draft, as one of the brand’s next…...
Shai Gilgeous-Alexander Makes The Move From Converse To Nike
1+ mon, 2+ week ago (580+ words) For years, Shai Gilgeous-Alexander has steadily climbed the ranks of the NBA, transforming from a promising young guard into one of the league’s biggest stars. Now, after back-to-back MVP seasons and helping establish himself as one of basketball’s most recognizable…...
Padres, Cardinals To Settle Season Series With Three-Game Set In St. Louis
1+ mon, 2+ week ago (466+ words) The San Diego Padres are headed to St. Louis to take on the Cardinals for three games on the heels of back-to-back series wins over the Cincinnati Reds and Baltimore Orioles. The Padres took two of three from the Orioles…...
Giannis Antetokounmpo Recalls How Adidas Offered Him a Shady Contract
2+ mon, 1+ day ago (427+ words) Giannis Antetokounmpo is one in a long line of NBA superstars that have a signature shoe with Nike, but if a rival company had been fairer to Antetokounmpo when they tried to make a deal with him as a child,…...