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News
Columbia Sportswear's Romain Cancilleri-Michy breaks down its flat earth campaign
2+ hour, 55+ min ago (708+ words) The marketing drive asked the public to find the edge of the Earth in return for the company’s keys. Columbia Sportswear has received hundreds of submissions containing theories, maps, diagrams and attempts from explorers globally to find the Earth’s edge....
Toca Boca and adidas's new collaboration encourages girls to stay in sports
1+ day, 2+ hour ago (240+ words) adidas has teamed up with digital game firm Toca Boca to encourage girls to stay in sports. The partnership brings adidas products such as sportswear and accessories to Toca Boca’s “digital playground”- Toca Boca World. As part of the collaboratiom,…...
Puma's vice president of global sports marketing steps down
5+ day, 22+ hour ago (245+ words) Johan Adamsson, vice president of global sports marketing and sports licensing at Puma has left the company for personal reasons. Adamsson has been at the firm for more than 25 years and will depart on August 31 2026. He said: “I look back…...
Urban Outfitters to join Sheffield’s Heart of the City transformation
1+ mon, 3+ day ago (332+ words) Urban Outfitters is taking up space at Sheffield City Council’s flagship Heart of the City regeneration project, after agreeing a lease for 8,500 sq ft of retail space. Working alongside its asset management partner RivingtonHark, Sheffield City Council confirmed that the…...
Boots to launch first beauty-only store outside London
3+ mon, 3+ day ago (233+ words) Boots is opening its first beauty-only store outside of London in Bristol later this month. The beauty concept store, which will launch on 28 May, will be based in the city’s Cabot Circus Shopping Centre. The 11,000 square foot store will sell…...
shoezone launches on TikTok Shop as retailer targets social-first growth
3+ mon, 1+ week ago (287+ words) shoezone has launched on TikTok Shop as the footwear retailer steps up its social commerce strategy. The retailer said the move will allow creators to link directly to products through TikTok Shop, connecting trend-led social content with product conversion. shoezone…...
Currys boss Alex Baldock tipped to take Boots CEO role ahead of potential £7bn float
3+ mon, 1+ week ago (217+ words) Outgoing Currys chief executive Alex Baldock is reportedly set to become the next boss of Boots, as the pharmacy and health and beauty retailer prepares for a possible return to the London stock market. Retail industry sources told Sky News…...
New Balance launches London Run House for TCS London Marathon
4+ mon, 19+ hour ago (379+ words) TCS London Marathon official apparel and footwear partner New Balance is set to open a community-led space over the marathon weekend. The sportswear giant will launch London Run House over the period, with the space designed to celebrate “the people…...
Blacks unveils rebrand with new store concept and website relaunch
4+ mon, 3+ day ago (236+ words) Blacks has revealed a major brand refresh, repositioning itself as a destination where outdoor heritage meets everyday style. The outdoor retailer said the relaunch includes revamped stores, a redesigned website and a sharper focus on consumers blending city living with…...
Superdrug spotlights viral products in new store initiative
5+ mon, 2+ week ago (136+ words) Health and Beauty retailer Superdrug has unveiled a new in-store initiative that aims to showcase the latest trending and viral beauty products. The ‘Next Big Thing’ has been launched in 40 stores and is set to expand to 122 locations nationwide by…...