News
Duchess Sophie Just Revived This Controversial Shoe Trend in the Chicest Way
2+ hour, 42+ min ago (313+ words) The Duchess of Edinburgh, 61, recently visited The Plants with Purpose Garden, and while the outing itself was focused on sustainability and gardening initiatives, I couldn't stop looking at her outfit. Sophie wore crisp white pants paired with a white collared…...
My Mid-Life Crisis, My Crocs
1+ week, 2+ day ago (267+ words) I think a lot about the Nora Ephron essay "On Maintenance," where she discusses the way woman's physical life becomes a series of patches, lest she risk fading into oblivion. You know'fixing the brittle, gray hair; nipping the sad, sagging…...
I Made My Picky Gen X Mom Try Oofos" Slip-On Sneakers. Did Her Uber-Wide Feet Approve?
3+ week, 20+ hour ago (397+ words) The Pure Wow100 is a scale our editors use to vet new products and services, so you know what's worth the spend'and what's total hype. Learn more about our process here. For the last few weeks, my mom's been wearing the…...
Sporty Ballet Flats Are Everywhere. Here Are 6 Pairs You Can Shop
3+ week, 3+ day ago (997+ words) When it comes to sporty ballet flats, Vivaia has everything on lock. This brand is a Purewow editor and reader favorite for its breadth of fun and comfy styles. In the search for sporty ballet flats, these mesh Mary Janes…...
Review: Vivaia's Walker Pro Mary Janes Have Put a Practical Pep in My Step
1+ mon, 1+ week ago (458+ words) The Pure Wow100 is a scale our editors use to vet new products and services, so you know what's worth the spend'and what's total hype. Learn more about our process here. The older I get, the more I value efficiency'I love…...
These Slip-On Sneakers Nail the Eyelet Trend'and They're Under $60
1+ mon, 2+ week ago (297+ words) Pure Wow These Slip-On Sneakers Nail the Eyelet Trend'and They're Under $60 Airy, versatile and super comfortable Pure Wow editors select every item that appears on this page, and some items may be gifted to us. Additionally, Pure Wow may earn…...
I'm a New Yorker Moving to L. A. Here's What's on My West Coast Shopping List
1+ mon, 2+ week ago (1095+ words) I've heard so many good things about Slvrlake jeans from my fellow fashion girls, and since I'm moving to the Silverlake area, I can't think of a better excuse to finally pick up a pair. The Grace style is one…...
Zendaya's Unexpected (and Comfortable) Shoe Choice Had My Jaw on the Floor
1+ mon, 2+ week ago (292+ words) Pure Wow Zendaya's Unexpected (and Comfortable) Shoe Choice Had My Jaw on the Floor Pure Wow editors select every item that appears on this page, and some items may be gifted to us. Additionally, Pure Wow may earn compensation through…...
I've Always Been Fickle About Flip-Flops'Then I Met These TKEES Platforms
2+ mon, 1+ week ago (380+ words) When it comes to controversial footwear, flip-flops are up there as one of the most debated styles. Questions arise over how you can style them, where you can wear them and, for me and my fellow New Yorkers, whether you…...
The Classic Dad Sneaker All the Cool Girls Will Be Wearing in 2026 (Trust Me)
3+ mon, 2+ week ago (235+ words) While Adidas, On and Hoka have certainly hit their stride, I've been seeing one classic dad brand pick up the pace lately: none other than Asics, in all its chunky, retro glory. Asics' sleeker, lower-profile sister brand Onitsuka Tiger had…...