1+ hour, 11+ min ago  (117+ words) Golden State Warriors star Stephen Curry is expanding his business portfolio with a new long-term endorsement deal. Curry announced on social media that he has signed a 10-year shoe deal with Chinese athletic apparel company Li-Ning. The company was founded…...

18+ hour, 6+ min ago  (205+ words) The NBA world has waited with bated breath to see which sneaker company Warriors star Steph Curry would sign a new contract with, but those who bet on Nike, Adidas or New Balance might be shocked by who he chose....

1+ mon, 2+ day ago  (169+ words) Steph Curry's sneaker free agency wasn't just an homage to players past and present " it turned into a cause that raised almost $2 million for the Warriors star's charity. After splitting with Under Armour following a 12-year partnership, Curry decided to…...

1+ mon, 1+ week ago  (229+ words) Jimmy Butler usually is the one doing the surprising. Remember when the six-time NBA All-Star broke out "Emo Jimmy" for the Miami Heat's Media Day in 2023 or launched his own coffee brand in the "bubble" in 2020? Well, it was his…...

1+ mon, 1+ week ago  (366+ words) Warriors star Steph Curry didn't enter the 2025-26 NBA season knowing he would become a sneaker free agent, but once it happened, it became one of the league's top storylines. Curry tried out almost every brand in the book this season,…...

5+ mon, 1+ week ago  (529+ words) Here are five things to know about Lakers legend Kobe Bryant. The Black Mamba went green for Christmas and changed the sneaker game forever. Kobe Bryant's Nike partnership produced some of the most iconic signature shoes of all time, but…...

1+ mon, 2+ week ago  (54+ words) NBC Bay Area Failed shoe company Allbirds pivots to AI In the news: Encampment cleanup, illegal dumping in Oakland, renting vs. owning Wide gap between renting and owning in Bay Area In the news: Deadly Gilroy crash, Eric Swalwell faces…...

1+ mon, 3+ week ago  (224+ words) Steph Curry wasn't in uniform when the Warriors took the floor against the Los Angeles Lakers Thursday night, but he still found a way to pay tribute to a longstanding rival. Curry arrived at Chase Center wearing Le Bron James…...

3+ mon, 2+ week ago  (223+ words) Warriors star Steph Curry has seen it all with Anthony Edwards, from high-stakes NBA playoff games against the Minnesota Timberwolves guard to winning Olympic gold side by side on Team USA. Curry, who is far closer to the end of…...

3+ mon, 1+ week ago  (317+ words) It appears Steph Curry's sneaker free agency is heating up. Just last weekend, the sharpshooter honored his fellow Splash Brother at the 2026 NBA All-Star Game by rocking a special player's edition of Klay Thompson's KT11 ANTA shoes that celebrate the former…...