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News
Foot Locker invests in more long-form content as it continues its turnaround
3+ hour ago (424+ words) Foot Locker is dialing up its long-form digital content as part of its new brand platform, “It Always Will Be Foot Locker.” “That’s why we launched this long-form,” he said. “[We wanted to] celebrate the history of Foot Locker within…...
Kohl's zeroes in on Nike for back-to-school marketing
1+ mon, 1+ day ago (143+ words) Nike is arguably the star student of Kohl’s back-to-school efforts. One of Kohl’s media spots for its back-to-school campaign also shows a group of students wearing Nike clothing, footwear and backpacks. The spot features actress and Kohl’s ambassador Ellie Kemper,…...
Bogg, on track for record sales, expands into Urban Outfitters and Anthropologie
1+ mon, 1+ week ago (622+ words) Bogg, a TikTok-viral bag brand, is inking new retail partnerships as its growth continues to surge. Bogg is not a new brand — it was founded in 2008 — but the company has earned a cult-like following in the last few years, thanks…...
260 Sample Sale sees foot traffic jump as luxury customers seek value
1+ mon, 3+ week ago (309+ words) 260 Sample Sale, which holds sample sales for big names like Balmain and Diane von Furstenberg, is seeing increased demand from brands and customers alike. For some luxury brands, “That barrier of entry is very high,” said Assaf Azani, the CEO....
Crocs CMO Carly Gomez is all about Labubu dolls, fashion Substacks and a drawer full of socks
1+ mon, 3+ week ago (476+ words) As chief marketing officer at Crocs, Carly Gomez oversees marketing for one of the footwear industry’s most recognizable brands. She joined the company last year after spending about 16 years at Vans, where she held a variety of roles across merchandising,…...
Brands Briefing: Nike looks to build a football universe ahead of the World Cup
2+ mon, 12+ hour ago (1193+ words) Modern Retail As part of its larger “Sport Offense,” Nike is creating what it calls “a universe of football” in the lead-up to the FIFA World Cup, its attempt to grow its global market share within soccer. The strategy is…...
'How people are shopping today': Why Shoe Palace is doing more multi-brand marketing campaigns
2+ mon, 1+ week ago (182+ words) Offer extended: Get a year of Modern Retail+ for 35% less. Ends June 5. To keep up with young consumers, Shoe Palace is increasingly spotlighting multiple brands in its marketing campaigns. “The old-school model was [that] the brand delivers the campaign and…...
Brands Briefing: Athleisure brands eye opportunities in tennis, pickleball, equestrian gear and more
2+ mon, 2+ week ago (501+ words) Our best offer: Get a year of Modern Retail+ for 35% less. Ends May 29. Athleisure brands are increasingly hitting the courts, greens and mountaintops, in addition to yoga studios and gyms. “We follow our consumer where she’s going and lead her…...
Nike alumni, now at Superfeet, want their insoles in 'every shoe in the world"
3+ mon, 4+ day ago (542+ words) Insoles brand Superfeet has become well-known among runners and joggers looking to alleviate foot pain. Now, as the company nears its 50th birthday, it’s looking to make strides with the next generation of athletes in a quest to grow its business....
Modern Retail Podcast: Has the latest sneaker bubble officially burst?
3+ mon, 4+ week ago (215+ words) Seven seats remaining for the Modern Retail Marketing Summit, April 20-22. Subscribe: Apple Podcasts • Spotify Last week, Allbirds sold for $39 million to American Exchange Group, a vast drop from its peak $4 billion valuation when it went public in 2021. But it’s not…...