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Modern Retail
modernretail. co > marketing > 260-sample-sale-sees-foot-traffic-jump-as-luxury-customers-seek-value

260 Sample Sale sees foot traffic jump as luxury customers seek value

2+ hour, 38+ min ago  (309+ words) 260 Sample Sale, which holds sample sales for big names like Balmain and Diane von Furstenberg, is seeing increased demand from brands and customers alike. For some luxury brands, "That barrier of entry is very high," said Assaf Azani, the CEO....

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modernretail. co > marketing > crocs-cmo-carly-gomez-is-all-about-labubu-dolls-fashion-substacks-and-a-drawer-full-of-socks

Crocs CMO Carly Gomez is all about Labubu dolls, fashion Substacks and a drawer full of socks

2+ day, 2+ hour ago  (476+ words) As chief marketing officer at Crocs, Carly Gomez oversees marketing for one of the footwear industry's most recognizable brands. She joined the company last year after spending about 16 years at Vans, where she held a variety of roles across merchandising,…...

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modernretail. co > marketing > brands-briefing-nike-looks-to-build-a-football-universe-ahead-of-the-world-cup

Brands Briefing: Nike looks to build a football universe ahead of the World Cup

1+ week, 12+ hour ago  (1193+ words) Modern Retail As part of its larger "Sport Offense," Nike is creating what it calls "a universe of football" in the lead-up to the FIFA World Cup, its attempt to grow its global market share within soccer. The strategy is…...

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modernretail. co > marketing > how-people-are-shopping-today-why-shoe-palace-is-doing-more-multi-brand-marketing-campaigns

'How people are shopping today': Why Shoe Palace is doing more multi-brand marketing campaigns

2+ week, 1+ day ago  (182+ words) Offer extended: Get a year of Modern Retail+ for 35% less. Ends June 5. To keep up with young consumers, Shoe Palace is increasingly spotlighting multiple brands in its marketing campaigns. "The old-school model was [that] the brand delivers the campaign and…...

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modernretail. co > operations > brands-briefing-athleisure-brands-eye-opportunities-in-tennis-pickleball-equestrian-gear-and-more

Brands Briefing: Athleisure brands eye opportunities in tennis, pickleball, equestrian gear and more

3+ week, 12+ hour ago  (501+ words) Our best offer: Get a year of Modern Retail+ for 35% less. Ends May 29. Athleisure brands are increasingly hitting the courts, greens and mountaintops, in addition to yoga studios and gyms. "We follow our consumer where she's going and lead her…...

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modernretail. co > marketing > nike-alumni-now-at-superfeet-want-their-insoles-in-every-shoe-in-the-world

Nike alumni, now at Superfeet, want their insoles in 'every shoe in the world"

1+ mon, 1+ week ago  (542+ words) Insoles brand Superfeet has become well-known among runners and joggers looking to alleviate foot pain. Now, as the company nears its 50th birthday, it's looking to make strides with the next generation of athletes in a quest to grow its business....

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Modern Retail
modernretail. co > podcasts > modern-retail-podcast-has-the-latest-sneaker-bubble-officially-burst

Modern Retail Podcast: Has the latest sneaker bubble officially burst?

2+ mon, 6+ day ago  (215+ words) Seven seats remaining for the Modern Retail Marketing Summit, April 20-22. Subscribe: Apple Podcasts " Spotify Last week, Allbirds sold for $39 million to American Exchange Group, a vast drop from its peak $4 billion valuation when it went public in 2021. But it's not…...

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modernretail. co > marketing > the-realreal-cmo-samantha-mccandless-on-resale-math-vintage-bulgari-and-her-go-to-sneakers

The Real Real CMO Samantha Mc Candless on resale math, vintage Bulgari and her go-to sneakers

2+ mon, 1+ week ago  (635+ words) Register to connect with brand leaders at Babylist, Crocs and more Online resale is having a moment." As consumers look for ways to stretch their budgets, secondhand shopping platforms are seeing renewed financial growth, including record sales and user growth....

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Modern Retail
modernretail. co > operations > footwear-brands-navigate-uncertainty-after-latest-tariffs-flip-flop

Footwear brands navigate uncertainty after latest tariffs flip-flop

3+ mon, 2+ week ago  (448+ words) Join us: Modern Retail Marketing Summit | Apr 2022, Huntington Beach "It's going to be an ongoing cycle that, unfortunately, we felt was a little bit behind us," Logan Bird, the CEO of Mephisto USA, told Modern Retail. Mephisto owns its own…...

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modernretail. co > operations > brands-briefing-tevas-athletes-are-testing-products-in-extreme-conditions-on-all-continents

Brands Briefing: Teva's athletes are testing products in extreme conditions, on all continents

3+ mon, 2+ week ago  (171+ words) Join us: Modern Retail Marketing Summit | Apr 2022, Huntington Beach Michael Wardian, a marathoner and ultramarathoner, kicked off 2026 in a way most people didn't: by running seven marathons on'seven continents'in'seven days. Meanwhile, his fellow athlete Erin Ton, a trail and mountain…...

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