11+ hour, 10+ min ago  (322+ words) Merrell may be known by its fans for rugged hiking performance boots, but "It Starts Outside" takes the 45-year-old brand in a new direction, with the assertion that even a single step out of doors can shift how people think,…...

1+ mon, 1+ week ago  (275+ words) Sure, to some people, Crocs may be ugly or purely practical. But to the millions who wear them daily, the foam clogs have long functioned as a form of self-expression " a dynamic the footwear brand is using in its first…...

2+ mon, 1+ week ago  (128+ words) Red Wing Shoes Pursues Global Media Campaign 01/02/2026MediaPost Become a free MediaPost member now to read this article Log in if you are already a member Red Wing Shoes Pursues Global Media Campaign Red Wing Shoes is running a global ad…...

2+ mon, 1+ week ago  (144+ words) Red Wing Shoes is running a global ad campaign, ranging from "Made the Hard Way" billboards in Minneapolis to a January 15 contest in Brooklyn, New York. The rebranding effort, which stretches from Minnesota and Toronto to Tokyo and Amsterdam, is…...

2+ mon, 1+ week ago  (295+ words) The Adidas holiday release includes new sneaker designs across various models, such as the Samba XLG, Handball Spezial, Campus 00s, Superstar II and Adilette slides. Each design is based on Minecraft's pixelated aesthetic style and recognizable in-game characters, or "mobs" (mobile…...

3+ mon, 1+ week ago  (391+ words) Columbia Sportswear is leaning into absurdity with a new campaign aimed squarely at Flat Earthers. The premise: Anyone who reaches the "edge of the earth" and brings back a photo gets the company's ... Become a free MediaPost member now to…...

4+ mon, 2+ week ago  (366+ words) Kendall Jenner's 818 Tequilla is no stranger to pop-up events, but this year the brand is doubling down on college football activations targeting Gen Z. The brand has expanded its college football ... Become a free MediaPost member now to read this article…...

3+ mon, 3+ week ago  (356+ words) Morningstar analyst David Swartz called the reversal "stunning," adding that "the reversal can only be seen as a failure by Under Armour to build a legitimate basketball business. Although the firm's signing of Curry away from Nike in 2013 was seen…...

4+ mon, 4+ week ago  (197+ words) Unlike traditional billboards that linger long after the message fades,theChuppspostingis designed to disintegrate naturally when it rains, mirroring the brand's latest innovation: footwear that biodegrades in just 24 months once discarded in a landfill. The effort was conceived by ad…...

6+ mon, 1+ day ago  (542+ words) Last year, Shaquille O'Neal's face-shaped gummies looked like a punchline. Instead, they became Hershey's top sweets launch of 2024, selling more than 11 million units and proving that when it comes ... Become a free MediaPost member now to read this article Log…...