News
Nike brings Hollywood-inspired "Rip the script" universe to HK
3+ day, 2+ hour ago (437+ words) Nike has brought its global "Rip the script" football campaign to Hong Kong, turning selected stores into football-themed retail spaces tied to the brand's wider Football Universe platform. The activations are designed to connect football with style, youth culture and…...
7-Eleven and New Balance press play on nostalgia
1+ week, 4+ day ago (415+ words) Following the recent 7-Eleven " New Balance mini sneaker puzzle series, the two brands are taking the collaboration further with a second drop for 7-Eleven's 45th anniversary." Under the theme "Rewind to FUN", 7-Eleven and New Balance have returned with two new…...
Nike and LEGO team up for wild, creative youth football collection
1+ week, 6+ day ago (434+ words) As football takes centre stage this summer, Nike and the LEGO Group are inviting a new generation to play on instinct, merging bold colours and fearless graphics into a collection that feels as wild as the game itself. This collaborative…...
How adidas turned backyard football into World Cup mythology
1+ mon, 1+ week ago (519+ words) Athletic apparel brand adidas'is leaning into nostalgia, star power and street football mythology with its latest FIFA World Cup 2026 campaign, Backyard Legends, a five-minute film that reframes everyday play as the origin story of global legends. Built on its long-running…...
lululemon bridges high-performance yoga gear with lifestyle aesthetics
1+ mon, 1+ week ago (411+ words) lululemon has launched a new campaign featuring fresh yoga and pilates gear, designed to help customers look and feel good, on and off the mat. Also known as "Space to feel, the campaign aims to introduce lululemon's new collection for…...
Birkenstock steps into beauty, one shade at a time
1+ mon, 2+ week ago (321+ words) Birkenstock is stepping beyond sandals and into beauty with the launch of a vegan, plant-based nail polish collection under its "Care essentials" range. The collection, launched in April this year, marks the brand's latest move to extend its "walking as…...
VML just created the world's first T-Rex leather
2+ mon, 1+ week ago (248+ words) Creative agency VML, genomic engineering firm The Organoid Company, and sustainable biotechnology company Lab-Grown Leather have brought to life lab-grown T-Rex leather engineered from reconstructed dinosaur collagen, and turned it into a one-of-a-kind luxury handbag. Don't miss: How Coach is…...
Nike reintroduces ACG for a new generation of explorers
4+ mon, 1+ week ago (310+ words) Nike is reigniting its legendary outdoor spirit with the full-scale reintroduction of'All Conditions Gear (ACG)" a dedicated performance brand for athletes who thrive on challenge, adventure, and connection in the wild. Built on a'four-decade legacy'of serving the world's most adventurous…...
BONIA steps up brand elevation with new concept store and brand muse
4+ mon, 2+ week ago (360+ words) BONIA is sharpening its brand elevation journey with the opening of its reimagined concept store at Pavilion Kuala Lumpur, alongside the appointment of Thai actor and model Joong Archen as its brand muse for spring/summer 2026. The dual move marks…...
adidas and BAPE blur the lines between football and fashion
9+ mon, 1+ week ago (312+ words) adidas has teamed up with Japanese streetwear label BAPE to launch a football collection that merges performance innovation with bold street style. The collaboration, dropping on 6 September, celebrates the sport's global culture while spotlighting standout design details. The campaign stars…...