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MARKETECH APAC
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ASICS to spin off Onitsuka Tiger business into standalone group structure by 2027

10+ hour, 9+ min ago  (346+ words) Japan " ASICS Corporation will transfer its Onitsuka Tiger business to OT GROUP Corporation, a wholly owned subsidiary, as part of a planned corporate reorganisation aimed at establishing a more independent operating structure for the brand. The decision was approved at…...

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MARKETECH APAC
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7-Eleven marks 45th anniversary with exclusive miniature New Balance sneaker puzzle collectibles

3+ week, 6+ hour ago  (225+ words) Hong Kong " As part of its 45th anniversary celebrations under the theme "Always Here, Made for More! "7-Eleven has partnered with New Balance and its global Grey Days event to launch a collectible series featuring six of the brand's iconic sneaker…...

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MARKETECH APAC
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UNIQLO brings "Art for All" to life with first museum pop-up at ACM

2+ mon, 5+ day ago  (372+ words) Singapore " UNIQLO Singapore is bringing its "Art for All" philosophy into a new space, with its first-ever museum pop-up in partnership with the Asian Civilisations Museum (ACM). Running as part of ACM's upcoming Crossing Cultures programme, the pop-up transforms the…...

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MARKETECH APAC
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Crocs debuts "Wonderfully Unordinary" campaign focused on self-expression

4+ mon, 1+ week ago  (289+ words) United States " Crocs has unveiled "Wonderfully Unordinary," a new global brand platform that marks its first major narrative shift in nearly a decade, as the footwear company looks to evolve its positioning around creativity, authenticity, and self-expression. The multi-year platform…...

Symbols: crox,dtc