News
USC and Nike agree to extend apparel deal for 10 years
1+ hour, 27+ min ago (306+ words) The Swoosh is staying at USC for the foreseeable future. USC and Nike agreed this week to a 10-year extension of their all-sports apparel deal through 2036, the school announced on Tuesday. Their partnership was already among the longest-running apparel deals…...
Stephen Curry ends sneaker free agency by signing with China's Li-Ning
1+ mon, 1+ week ago (642+ words) Stephen Curry is a free agent no more. A sneaker free agent, that is. The four-time NBA champion has spent his entire playing career with the Golden State Warriors and is under contract through the end of next season. He…...
Birkenstocks on Your Wedding Day? The Latest Danielle Frankel Collaboration Has Us Saying 'Yes Yes Yes, I Do."
5+ mon, 2+ week ago (191+ words) Every bride wants to look absolutely stylish on her wedding day. While that thought certainly extends to footwear, a beautiful but uncomfortable heel can make what’s already a long day feel that much longer. Thankfully, brides who swear by both…...
Wet Leg brings out horsegiirL at Coachella
3+ mon, 2+ day ago (110+ words) In 2025, Horsegiirl was confined to the stables of the Mojave tent. But in 2026, Wet Leg let the DJ roam free on the main stage. The rockers from the Isle of Wight introduced the performer, who wears... Wet Leg brings out…...
This Californian shoe company was once worth billions. It just sold for $39 million.
3+ mon, 1+ week ago (354+ words) Allbirds, an eco-friendly shoe company that won over Silicon Valley, was sold a fraction of the $4 billion it was once worth. The shoe brand said this week that it is selling all of its assets to American Exchange Group, a…...
A Boston Celtics game-inspired friction test finally pinned down the sneaker squeak
4+ mon, 2+ week ago (528+ words) As he watched the Boston Celtics play from the stands of TD Garden, one noise kept catching Adel Djellouli’s ear. “This squeaking sound when players are sliding on the floor is omnipresent,” he said. “It’s always there, right?” Squeaky shoes…...
Sunshine greets runners at 30th annual Surf City Marathon
5+ mon, 1+ week ago (479+ words) Surf City Marathon promoter Dan Cruz likes to say that the marathon offers four enticing ‘P’s: Pacific Coast Highway, palm trees, pier and people. The marathon again delivered on all of them Sunday morning, as the 30th annual race took place…...
With 'Tender' Collection, L’eto Explores Sculpted Silhouettes and the Language of Slow Fashion
7+ mon, 3+ day ago (142+ words) The collection is described as hushed but not fragile, sensual yet restrained. L’eto frames Tender as an exploration of contrasts, moving between rawness and refinement while returning consistently to a feminine point of view. Textures and materials carry much of…...
Pentagon blasts Netflix fare as 'woke garbage' after it releases a show about a gay Marine
8+ mon, 3+ week ago (157+ words) The right wing‘s war on Netflix wages on. Miles Heizer and Max Parker, who co-star in Netflix’s ‘Boots,’ trained like Marines and utilized the experiences of the show’s military advisors to ground their characters. Based on Greg Cope White’s…...
We Wish We Could Get Our Paws on the New adidas Originals 2025 Pet Collection
9+ mon, 1+ day ago (359+ words) adidas Originals has just revealed its new Fall/Winter 2025 Pet Collection and we just had to share it. The collection continues the brand’s push into pet fashion, blending its classic design DNA with a focus on functionality for pets. The…...