1+ hour, 2+ min ago   (919+ words) On is walking with sportswear giants. Founded in 2010, On surpassed $3.8B in 2025 net sales while maintaining margins that more closely resemble a legacy fashion house than activewear upstart. Working to become “the world’s most premium global sportswear brand,” the company has…...

1+ week, 1+ hour ago   (127+ words) Running is getting pricey. Big spenders. US running apparel sales climbed 10% to nearly $1B, while sales of $150+ running shoes jumped 46%, per Circana. New flex. As run clubs and finisher medals signal identity and status, participation has expanded beyond logging miles — with…...

1+ week, 3+ day ago   (141+ words) Nike wants to take the lead on hybrid fitness. What’s happening: The sportswear giant unveiled Nike Hybrid, a two-shoe footwear system designed for HYROX-style training and competition. Clocking in. Courting hybrid athletes, Nike is immersing itself in the culture. After…...

4+ week, 2+ day ago   (179+ words) New Aeris Trail Vests, hiking backpacks, and the Challenger 18 alpine pack expand La Sportiva’s carry options for runs, hikes, and mountain objectives. La Sportiva, maker of the world’s finest mountain gear, today announced its Spring 2027 equipment collection, adding new running…...

1+ mon, 7+ hour ago   (228+ words) A high-performance daily trainer engineered for every runner, every stride As its debut model, Scignal challenges a core assumption in modern running footwear: that superior cushioning requires excessive stack height and bulk. It’s the first shoe in the industry to…...

1+ mon, 2+ week ago   (290+ words) Fitt Insider NOBULL Debuts New Colorways for Daily Running Shoe Journey 2 NOBULL unveils four new colorways for the recently released Journey 2 in Classic White Cayenne, Classic White Signal Pink, Lunar Mineral White, and Blue Haze. Just in time for summer,…...

1+ mon, 3+ week ago   (191+ words) Balenciaga is becoming a wellness fashion house. What’s happening: The luxury designer unveiled a high-end activewear line called TechWear, hosting wellness activations and partnering with Barry’s as it crosses sport with savoir faire. Active aspirations. Facing luxury’s slowdown, Balenciaga is…...

1+ mon, 4+ week ago   (178+ words) Rhoback is taking a bigger swing. What’s happening: The activewear brand secured nearly $50M from athlete-focused fund CHAMP (CHampion Athlete Managing Partner). Base layer. Launched D2C in 2016, Rhoback recognized a gap in golf apparel early on. Combining modern fits with quick-dry fabrics,…...

1+ mon, 4+ week ago   (216+ words) Wellness platform Cacti Wellness is officially stepping further into the lifestyle space with the launch of its first-ever Pilates Grip Socks in neutral Brown and Beige colorways designed to seamlessly fit into the modern wellness routine. “As the Cacti Wellness…...

1+ mon, 4+ week ago   (873+ words) Fitt Insider La Sportiva Introduces the Talento and Talento Pro, a New Breed of Mountain Running Shoe New Talento shoes lead a fast-and-light footwear collection that also includes the Prodigio Pro 2 and new hiking and alpine models. La Sportiva, makers…...