News
Why Nike's new CEO is struggling to turn things around
1+ hour, 15+ min ago (422+ words) Nike isn't turning the corner just yet. The sports gear giant's quarterly results this week showed a company still tripping over its own unforced errors, undercutting whatever progress it's made toward a comeback. Nike shared some positive news in its…...
Nike's 'Walkers Tolerated' sign at the Boston Marathon was meant to fire up runners. Instead, it insulted them.
2+ mon, 1+ week ago (229+ words) Nike got a brisk reminder last week of how edgy marketing can easily blow up in a brand's face. The sneaker and apparel giant's ad, at its store on Boston's Newbury Street ahead of the city's iconic marathon today, declared:…...
From wool sneakers to GPUs: Allbirds' desperate AI pivot and 600% stock surge, explained
2+ mon, 2+ week ago (462+ words) From wool sneakers to GPUs: Allbirds" desperate AI pivot and 600% stock surge, explained'Fortune From wool sneakers to GPUs: Allbirds" desperate AI pivot and 600% stock surge, explained Many companies, from Walmart to United Airlines, have been heavily touting their use of…...
Five hard lessons from Allbirds" 99% stock plunge and $39 million fire sale
3+ mon, 2+ day ago (322+ words) Joe Vernachio, the chief executive brought in two years ago to save Allbirds, said that American Exchange Group, a brand management company, will buy all the company's assets, pending shareholder approval later this year. The CEO said in a statement…...
Harvard professor finally cracks the scientific secret of why sneakers squeak during basketball games
4+ mon, 5+ day ago (524+ words) As he watched the'Boston Celtics'play from the stands of TD Garden, one noise kept catching Adel Djellouli's ear. "This squeaking sound when players are sliding on the floor is omnipresent," he said. "It's always there, right?" Squeaky shoes are part…...
With Foot Locker in trouble, JD is set to pounce in the US
5+ mon, 1+ week ago (473+ words) The U. S. sneaker market continues to boom and one British retailer wants a much bigger piece of that pie. But that is just a small sliver of the opportunity that JD CEO R'gis Schultz sees for the Manchester, England-based retailer. The…...
Apple CEO Tim Cook wore a 1-of-1 pair of Nike shoes during his Japan visit'with custom hand embroidery made by a team of 15 women
9+ mon, 1+ week ago (190+ words) Dave Smith is a writer and editor who previously has been published in Business Insider, Newsweek, ABC News, and USA TODAY. Cook's sneakers featured the existing Nike Vomero Plus colorway with an all-new upper featuring intricate blue patchwork, complete with…...