News
7-Eleven sues Nike over allegations of brand identity imitation
4+ hour, 57+ min ago (250+ words) Convenience store giant 7-Eleven has sued Nike over claims that the sportswear giant copied its signature tri-colour stripe branding for a new sneaker design. The filing specifically pertains to Nike's use of an orange, green and red stripe feature seen…...
Geared up: Nimbl and Nike launch limited-edition "toile cycling collection
4+ hour, 15+ min ago (255+ words) Cycling brand Nimbl and US sportswear brand Nike have launched 'toile', a limited-edition capsule of cycling shoes and apparel, according to a press release. The collection was unveiled on 2 July at the Velodrom store in Barcelona, alongside Team Visma | Lease…...
LCF graduate Pranav Sudhir wins Portuguese Footwear and Accessories Design Award
3+ hour, 17+ min ago (306+ words) The award, designed to nurture emerging talent across both footwear and accessories design, was awarded to Sudhir, a BA (Hons) LCF Cordwainers Footwear graduate, in recognition of his "striking 3 D experimentation," and "the confident way he develops ideas through making,…...
Chinese brands leverage NBA stars for global expansion
3+ day, 5+ hour ago (450+ words) Chengdu (China) - Amid thunderous applause, NBA star Kyrie Irving steps onto a basketball court in China wearing his colourful, locally-made shoes. This is a sign of the growing influence of local sports brands. Companies like ANTA organised the meeting between…...
Massimo Dutti eliminates checkouts with its latest store concept, debuting with its first store in Denmark
3+ day, 6+ hour ago (834+ words) fashionunited. uk - Massimo Dutti eliminates checkouts with its latest store concept, debuting with its first store in Denmark Madrid " Massimo Dutti, the premium fashion chain of the Inditex Group (Inditex), continues to strengthen its international profile with the opening of…...
ASICS introduces all-new trail running franchise: say hello to BLAZEBLAST
4+ day, 4+ hour ago (203+ words) Sportswear brand Asics has launched a new trail running franchise, Blazeblast, extending the cushioned, bounce-focused ride of its road running shoes to trail terrain. The shoe will be available globally from August 1, 2026. According to the company, Blazeblast is aimed at…...
Fit Flop CEO: "We want to own summer
4+ day, 2+ hour ago (922+ words) British footwear brand Fit Flop, founded by wellness entrepreneur Marcia Kilgore in 2007 and known for its ergonomic and wellness footwear, is undergoing a brand evolution to transform into a global lifestyle brand, aiming to "own summer" by focusing on women's…...
Bogg expands presence in fashion-forward retailers
4+ day, 6+ hour ago (303+ words) Bogg, the American lifestyle brand known for its durable, washable, and customisable totes, is expanding its premium retail footprint to mark its 15th anniversary and support its continued growth. The accessories brand, founded in 2011 with a mission to create a bag…...
Nike sees consumers under pressure worldwide
5+ day, 7+ hour ago (264+ words) US sportswear group Nike Inc. sees a gloomy mood in the sportswear market overall, despite a business boost from the World Cup. "Our customers are under pressure around the world, and that is being felt in the sportswear business," said…...
Tracksuit jacket becomes air conditioning: Rick Owens and Adidas defy Parisian heat
1+ week, 3+ day ago (190+ words) Rick Owens, known for his dark, avant-garde collections, has collaborated with German sportswear giant Adidas for spring/summer 2027. For the pieces, Owens reportedly used Adidas' Climacool technology. This was unveiled for the Football World Cup after years of development and…...