News
Chinese brands leverage NBA stars for global expansion
3+ hour, 15+ min ago (450+ words) Chengdu (China) - Amid thunderous applause, NBA star Kyrie Irving steps onto a basketball court in China wearing his colourful, locally-made shoes. This is a sign of the growing influence of local sports brands. Companies like ANTA organised the meeting between…...
Capelli Sport: Amateur football is our bread-and-butter business
4+ week, 1+ day ago (754+ words) The summer of football begins next week with the opening match of the men's World Cup, held in the US, Canada, and Mexico. US sportswear brand Capelli Sport will also be participating, equipping the national team of Cape Verde and…...
Xero Shoes targets international expansion with new distribution deals
1+ mon, 2+ week ago (248+ words) American minimalist footwear brand Xero Shoes, which specialises in barefoot-style shoes, sandals, and boots designed to let feet bend, flex, and move naturally, has doubled its global distribution network, adding five new international partners to target international growth. Founded in…...
Pretty Ballerinas strengthens its Asian presence with its fourth store in Japan
1+ mon, 2+ week ago (668+ words) Fashion United - Pretty Ballerinas strengthens its Asian presence with its fourth store in Japan Madrid " The Mascar" Group continues to drive the growth and international consolidation of Pretty Ballerinas, its brand specialising in ballet flats, with the opening of a…...
Fit Flop opens first store in Spain
1+ mon, 3+ week ago (275+ words) British footwear brand Fit Flop has opened its first-ever store in Spain, in Puerto Ban's, Marbella, as part of its European retail expansion strategy. The opening is in partnership with Albion 1879, a company that introduces, develops and manages international brands…...
British brand Montirex launches in Spain through JD Sports
1+ mon, 3+ week ago (212+ words) British sportswear brand Montirex has chosen Spain as a key market in its European expansion strategy. It is leveraging the international distribution network of JD Sports for its launch into a selection of key points of sale across the country....
JD Sports FY26 sales rise, North America leads growth
1+ mon, 3+ week ago (305+ words) British sports fashion powerhouse JD Sports Fashion has reported a resilient performance for the 52 weeks ended January 31, 2026, despite what it described as a tough global industry backdrop. The group achieved total sales of 12. 66 billion pounds (17. 22 billion dollars), representing an 11. 7 percent…...
Spanish menswear brand Williot grows by +25 per cent
1+ mon, 4+ week ago (279+ words) The Spanish menswear brand Williot has closed the 2025 financial year with a turnover exceeding 2. 5 million euros, representing a growth of +25 percent compared to the previous year. This progress confirms the consistency of a business model that has successfully scaled while…...
British Footwear Association names new CEO
2+ mon, 1+ week ago (245+ words) The British Footwear Association (BFA) has appointed Ian Cartwright as its new chief executive officer. He will take up the position from May 6, 2026, succeeding Richard Shetliffe, who will step down early June after two years at the helm of the…...
Slazenger unveils new premium label Off-Court
2+ mon, 1+ week ago (313+ words) Heritage sportswear brand Slazenger, known for its tennis and golf apparel and equipment, has launched a new, premium label, Off-Court, designed to reinvent the brand through "a bold, contemporary, Gen Z lens. Slazenger, part of the Frasers Group, states that…...