3+ hour, 43+ min ago   (957+ words) London, 9 August 2026 — EBM Weekend Read Look down on any commuter train in Europe and count the shoes. Thick foam soles, rocker profiles, colours nobody would have chosen for a trainer a decade ago. Most of those people are not runners....

2+ mon, 2+ week ago   (399+ words) The numbers behind the trainers on your feet are extraordinary. What began as a niche pursuit for serious distance runners has become one of the most lucrative growth stories in global retail — and the brands leading it were, until recently,…...

3+ mon, 6+ day ago   (375+ words) In the summer of 1984, Michael Jordan wanted to sign with Adidas. The single most consequential athlete-brand decision of the late twentieth century was, at the moment of choice, a foregone conclusion in Adidas’s favour — and the company managed to lose…...