1+ hour, 57+ min ago   (529+ words) The sportswear brands that have been sprinting at full speed all this time will eventually have to pause to catch their breath. The double-digit or even doubling growth that Chinese leading sportswear brands used to enjoy is now a thing…...

4+ day, 1+ hour ago   (1706+ words) The era of betting on a disruptive hit with a single top external IP is over. What is most valuable now is the star's continuously deliverable, productizable personal style and aesthetic system. Adidas is making headlines again. The first co-branded…...

1+ mon, 4+ day ago   (558+ words) The popularity of thin-soled sneakers is fading. Adidas has admitted this more than once internally. The company is pinning its next growth driver on a tennis shoe that was born more than 50 years ago. From Samba unexpectedly becoming a street…...

1+ mon, 1+ week ago   (1139+ words) After the news that Nike China cut off Topsports' online distribution rights broke out, the public outcry spread beyond everyone's expectations. On July 22, the sales of Topsports' Douyin sports flagship store soared to 500,000 - 1,000,000 yuan. On the 23rd, the GMV reached 1,000,000 - 2,500,000 yuan…...

1+ mon, 2+ week ago   (995+ words) The rumors of Nike reclaiming online distribution rights from its authorized dealers have officially come to fruition. On July 22, Topsports International issued an announcement stating that the company has received official notification from Nike, that starting from January 1, 2027, the Group's…...

1+ mon, 2+ week ago   (1428+ words) From the early-morning subway rides and CBD business districts to the conference rooms in office buildings, the daily wear rate of professional athletic shoes is far exceeding their usage in dedicated sports scenarios. The new wading shoes recommended by fitness…...

2+ mon, 5+ day ago   (1002+ words) The following is a selection of the content of this conversation: Mahua: At the London Marathon in April, two runners wearing Adidas' latest running shoes broke the human record and both ran under 2 hours. Many people say that the future…...

2+ mon, 2+ week ago   (416+ words) 36Kr learned that on June 16th, Anta launched a new running shoe technology platform called "ANTA FOLD" at the Shanghai Institute of Innovation and Creative Design, and simultaneously introduced the first running shoe product featuring this technology, the FOLD H1. Anta's "ANTA FOLD…...

2+ mon, 2+ week ago   (759+ words) 36 Kr Mobile Scanning + AI Customized Footwear: Shoe-Finding Platform Launches Seed Round Financing 01 Core Pain Points The traditional footwear industry has long adopted a standardized production model, establishing a sizing system based on average foot shape data and requiring consumers to…...

2+ mon, 4+ week ago   (1185+ words) You may not have heard of the name Longxing Tianxia, but the sports shoes you're wearing might be produced by this company. At the end of May, Guangdong Longxing Tianxia Technology Co., Ltd. (hereinafter referred to as "Longxing Tianxia") applied…...