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News

36 Kr
eu.36kr.com > en > p > 3906210973291648

Nike Terminates Topsports' Online Distribution Rights – Latest Official Announcement

3+ hour, 7+ min ago   (995+ words) The rumors of Nike reclaiming online distribution rights from its authorized dealers have officially come to fruition. On July 22, Topsports International issued an announcement stating that the company has received official notification from Nike, that starting from January 1, 2027, the Group's…...

36Kr
eu.36kr.com > en > p > 3902676899055489

Why Sneakers Are Becoming the Go-To Footwear for Urban Commuting: Key Trends & Benefits

2+ day, 4+ hour ago   (1428+ words) From the early-morning subway rides and CBD business districts to the conference rooms in office buildings, the daily wear rate of professional athletic shoes is far exceeding their usage in dedicated sports scenarios. The new wading shoes recommended by fitness…...

36Kr
eu.36kr.com > en > p > 3876838054113280

The Evolution of Running Shoe Technology: Can It Help Break the 2 - Hour Marathon Barrier? Athlete or Shoe?

2+ week, 6+ day ago   (1002+ words) The following is a selection of the content of this conversation: Mahua: At the London Marathon in April, two runners wearing Adidas' latest running shoes broke the human record and both ran under 2 hours. Many people say that the future…...

36 Kr
eu.36kr.com > en > p > 3859469888508933

Anta Launches "Origins Technology" to Explore New Direction for Running Shoe Cushioning via Structural Design

1+ mon, 3+ day ago   (416+ words) 36Kr learned that on June 16th, Anta launched a new running shoe technology platform called "ANTA FOLD" at the Shanghai Institute of Innovation and Creative Design, and simultaneously introduced the first running shoe product featuring this technology, the FOLD H1. Anta's "ANTA FOLD…...

36 Kr
eu.36kr.com > en > p > 3855637357319425

Mobile Scanning & AI Customized Footwear: Shoe-Finding Platform Kicks Off Seed Round Financing

1+ mon, 5+ day ago   (759+ words) 36 Kr Mobile Scanning + AI Customized Footwear: Shoe-Finding Platform Launches Seed Round Financing 01 Core Pain Points The traditional footwear industry has long adopted a standardized production model, establishing a sizing system based on average foot shape data and requiring consumers to…...

36Kr
eu.36kr.com > en > p > 3845168291875336

Longxing Tianxia, Producing 50 Million Pairs of Sports Shoes Annually, Races to List on A-share Market with Orders from Li-Ning and Adidas

1+ mon, 1+ week ago   (1185+ words) You may not have heard of the name Longxing Tianxia, but the sports shoes you're wearing might be produced by this company. At the end of May, Guangdong Longxing Tianxia Technology Co., Ltd. (hereinafter referred to as "Longxing Tianxia") applied…...

36 Kr
eu.36kr.com > en > p > 3745098994876420

Adidas: No Need for the Next Samba

3+ mon, 2+ week ago   (655+ words) Text | He Zhexin Editor | Qiao Qian So, this seemingly theme - rich bazaar was actually answering the same question: when the Samba has filled the streets, where will Adidas go next? Looking back at the rise of the Samba, luck was…...

36 Kr
eu.36kr.com > en > p > 3649867877900677

"Mr. Deer" Secures Nearly Ten Million Yuan in Angel Round Financing, Focused on Solving Shoe Cleaning Problem and Filling International Gap in Intelligent Shoe Washing Machine Field

4+ mon, 1+ week ago   (395+ words) In recent years, with the in - depth penetration of consumption upgrading and the "lazy economy", the household cleaning scenario has been continuously segmented and reshaped. While laundry has been completely taken over by washing machines, shoe - washing, a high - frequency…...

36Kr
eu.36kr.com > en > p > 3636038146835457

Fashion and Footwear Volume Design: Home Underwear Competes in Body Feeling | World Research Consumer Index Brand List Vol.96

6+ mon, 1+ week ago   (183+ words) During this monitoring period, Adidas, Bosideng, and Uniqlo ranked top three in the comprehensive popularity list with comprehensive popularity scores of 1.79, 1.75, and 1.64 respectively. In the homeware and underwear sector, the core of users' product consumption decisions is shifting from external…...