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Hit Anime Solo Leveling Teams Up With AIRWALK for Exclusive Footwear

2+ hour, 37+ min ago  (439+ words) The globally acclaimed television anime Solo Leveling has officially partnered with the iconic Californian lifestyle brand AIRWALK for an exciting new footwear release. This previously announced partnership will introduce a lineup of exclusive AIRWALK collaboration sandals featuring striking original designs…...

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Essential Japan
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NEW ROCK Reveals Misa Inspired DEATH NOTE Collab Boots

1+ mon, 4+ day ago  (467+ words) Japanese alternative fashion brand QOOZA has teamed up with Spanish footwear manufacturer NEW ROCK as part of a special fashion line based on the hit psychological thriller series "DEATH NOTE." The new collection focuses heavily on the distinct gothic aesthetic…...

Essential Japan
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Reebok Announces Ghost in the Shell Sneaker and Apparel Collab

1+ mon, 1+ week ago  (352+ words) A new three way collaboration will see the release of a new apparel and footwear collaboration inspired by the legendary cyberpunk anime franchise, Ghost in the Shell. The "Reebok x atmos x GHOST IN THE SHELL" collection includes a pair…...

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Sanrio and GRL Reveal Gyaru-Inspired Sun-Tanned Hello Kitty Merch Collection

1+ mon, 2+ week ago  (372+ words) Japanese fashion brand GRL has announced an exciting new collaboration featuring Sanrio's most recognizable mascot. The brand-new GRL x Hello Kitty collection brings a nostalgic gyaru-inspired twist to the iconic character through a variety of daily use accessories. Hello Kitty…...

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Essential Japan
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PUMA Reveals Pok'mon 30th Anniversary Sneaker and Apparel Collection

1+ mon, 2+ week ago  (447+ words) Global sportswear brand PUMA has announced a new collaboration with Pok'mon as part of the franchise's 30th-anniversary celebrations. The upcoming "Pok'mon x PUMA Collection" features a massive variety of lifestyle sneakers and clothing items inspired by fan-favorite pocket monsters. Originally…...

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Essential Japan
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Dozle Corp. 'Happy White Day' Pop Up Store at Loft 2026

2+ mon, 3+ day ago  (292+ words) A special pop up store featuring the popular game commentary group Dozle Corp is scheduled to open at 24 Loft locations across Japan beginning March 6. Known for their engaging Minecraft videos and charismatic personalities, the members of Dozle Corp will be…...

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Sanrio offers bargain sock "happy bags" at less than $8 for 6 pairs

10+ mon, 3+ week ago  (305+ words) Sanrio have announced the perfect collection for fans to add a touch of cuteness to their everyday wardrobes. Sanrio will be releasing a charming new sock collection in collaboration with Shimamura, a prominent Japanese fashion retailer, that features some of…...

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Fire Force Teams Up With ZOZOTOWN For New Streetwear Collab

3+ mon, 4+ week ago  (401+ words) Major Japanese fashion e-commerce platform ZOZOTOWN has announced a new collaborative apparel line inspired by the TV anime Fire Force Season 3 (Enen no Shouboutai San no Shou). Titled the "Fire Force Season 3 BLACK COLLECTION by ZOZOTOWN," this limited-time collection offers…...

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Reebok teams up with Gundam to release two new pairs of official collab sneakers

5+ mon, 1+ week ago  (466+ words) Pre-orders are set to open for a stylish new sneaker collaboration between the Gundam apparel brand STRICT-G and the global fitness brand Reebok. The collaboration features two special editions of the "INSTAPUMP FURY 94," designed to celebrate the anime Mobile Suit…...

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Essential Japan
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Converse x Chiikawa second collab designs and release date confirmed

11+ mon, 6+ day ago  (413+ words) Converse has revealed the designs and the release date for their second collaboration shoe collection with the popular character Chiikawa. Chiikawa, created by illustrator Nagano, originated as a webcomic and quickly gained widespread popularity across social media platforms in Japan,…...