News
Nike and Mc Donald's join forces for Devin Booker sneaker drop
2+ day, 15+ hour ago (526+ words) The new, limited edition Nike Book 2 Mc Donald's shoe has been teased via a series of enigmatic billboards and social posts created by Wieden+Kennedy New York The new collab between NBA star Devin Booker, Nike and Mc Donald's is…...
Birkenstock steps beyond the sandal with global brand refresh
1+ mon, 2+ week ago (422+ words) Base Design have repositioned the heritage German shoemaker as a year-round player, pairing its iconic footbed with a new design framework Base Design has unveiled a global brand refresh for Birkenstock, as the heritage footwear brand looks to reposition itself…...
Nike ACG relaunches as a dedicated outdoor performance brand
3+ mon, 3+ week ago (367+ words) With the sportswear giant's commitment to its outdoor label having waxed and waned over the years, ACG has finally re-emerged " with help from Wieden+Kennedy " into what is now a highly competitive sector This week, a fresh chapter for Nike's…...
Crocs releases its first global ad campaign in a decade
4+ mon, 2+ day ago (363+ words) The campaign leans into savouring real-life experiences, as a pair of shop mannequins escape to enjoy the simple pleasures of the real world The Crocs brand has been on a journey over the past decade " while once heavily mocked for…...