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Creative Boom
creativeboom.com > resources > a-summer-shoe-built-on-friendship-craft-and-beautiful-imperfection

Paraboot x Universal Works launch a summer shoe built on friendship, craft and beautiful imperfection

2+ hour, 18+ min ago  (276+ words) The second collaboration between French shoemaker Paraboot and Nottingham's Universal Works puts the 1960s Thiers silhouette centre stage, bridging sport and city with lighter construction, natural leather and a shared belief that handmade means honestly made. It's no surprise Paraboot and…...

Creative Boom
creativeboom.com > resources > nike-is-exploring-flora-for-its-creative-work-should-you-be-too

Nike is exploring FLORA for its creative work – should you be, too?

1+ mon, 4+ week ago  (1067+ words) When a sportswear giant lists a creative AI tool in job requirements, it's worth understanding what caught their attention. Creatives from teams like Pentagram, Lionsgate, AKQA, MSCHF, and Red Antler are now all using FLORA in their workflows are now…...

Creative Boom
creativeboom.com > resources > how-clarks-went-from-classroom-conformity-to-cultural-icon

How Clarks went from classroom conformity to cultural icon

2+ mon, 3+ week ago  (318+ words) A new book celebrates 200 years of the 'square' Somerset brand that found its way into pop subcultures worldwide. Which makes what happened next all the more remarkable. The irony isn't lost on the author. His own interest grew from observing…...