News
Is Marc Jacobs Beauty's new trinket-style packaging a hit or miss?
4+ hour, 3+ min ago (619+ words) Marc Jacobs Beauty's revamped make-up range has pivoted from the sleek black compacts of the discontinued OG range, leaning heavily into the whimsical, collectable beauty packaging trend instead. This decision has divided opinion, with many asking: is this a winning…...
Hourglass Cosmetics names Olivia Dean as Global Brand Partner
3+ mon, 4+ hour ago (361+ words) The colour cosmetics brand has tapped the Grammy Award-winning artist, with Dean fronting the Unilever-owned brand's new complexion campaign, Any Time, Any Place, Any Where Hourglass Cosmetics has named musician Olivia Dean as its new Global Brand Partner. The Unilever-owned…...
Boots to bring second beauty-only concept store to Bristol
3+ mon, 5+ day ago (588+ words) The UK health and beauty retailer is set to open its second-ever beauty-only concept store in a Bristol shopping destination this spring, following the successful opening of its London site in 2023 The new location is set to bring more than…...
Floral Street unveils Bridgerton fragrance as it builds on brand collaboration success
4+ mon, 1+ week ago (238+ words) The British fragrance brand's new floral gourmand eau de parfum, Enchanted Masquerade, has been created in partnership with Netflix to mark the launch of season four of the popular television show Floral Street has collaborated with Netflix's hit show Bridgerton…...
Boots and Superdrug deals accused of being misleading for consumers by Which?
4+ mon, 1+ week ago (325+ words) The UK consumer champion organisation conducted an investigation into the British beauty retailers and claims it found deal prices which could mislead loyalty members into thinking that the savings were better than they actually were Which? has called for an…...
Revlon to launch first fragrance for sportswear brand Champion
6+ mon, 4+ week ago (451+ words) A deal with Champion's owner, Authentic Brands Group, will see Revlon release a line of fragrances in 2027, tapping the sportswear brand's "heritage and modern aesthetic' Revlon is set to launch a fragrance for Champion, the sportswear brand owned by Authentic…...
Inside cult Parisian brand Aroma-Zone's debut London store
7+ mon, 11+ hour ago (222+ words) Aroma-Zone opened its debut physical store at Westfield shopping centre in White City, with CEO Sabrina Herlory Rouget talking shop on the brand's considered strategy in winning over UK shoppers Cult French skin care brand Aroma-Zone has opened its debut…...
Boots" debut perfume-only store to make "world of fine fragrance more inclusive"
7+ mon, 2+ week ago (344+ words) The UK beauty retailer's first fragrance-only boutique opened on 23 October and houses more than 400 perfume lines, from major brands such as Tom Ford and Guerlain to independent perfumers including Gallivant London Lumira Boots has opened its first-ever fragrance-only concept store…...
Est'e Lauder Companies doubles down on luxury perfumes with Fragrance Atelier opening
7+ mon, 3+ week ago (411+ words) The global innovation hub is housed in Est'e Lauder Companies" La Maison des Parfums building in Paris, France, which opened in 2025 and centralised the its fragrance brand teams The Est'e Lauder Companies (ELC) has opened its Fragrance Atelier in Paris,…...
Boots reveals immersive house party-themed beauty pop-up with "scent shower
8+ mon, 1+ week ago (418+ words) The beauty retailer's three-day activation in London will offer a "unique sensorial experience' to visitors and showcase a range of brands, such as Sacheu and GHD Boots is set to host a three-day house party-themed pop-up showcasing cult classic products…...